AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIP

Request a white paper on the case for an integrated vs. siloed approach to agency management activities: The agency management discipline has experienced significant interest by brand advertisers looking to automate and streamline their many agency management workflow processes to those essential to working effectively with their agency partners. Innovative concepts gave birth to industry […]

IN THE NEWS: TURNING AGENCIES INTO GROWTH AGENTS

Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the article published by ANA Maestros  — — Read the article published by 4A’s — — Read the article published by Adforum — GROWTH. If there is one word […]

IN THE NEWS: IT’S TIME FOR ADVERTISERS TO RECONSIDER THE LEGACY AGENCY RELATIONSHIP

Featured on The Marketing Dive: Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands. — Read the published Marketing Dive article — Many stories in the past few years have highlighted long-term relationships between clients and agencies ending abruptly, such as big brands including Land O’Lakes, […]

IN THE NEWS: USE THE VALUE INDEX TO SHOW ROI

Featured on MarTech Advisors: Rethinking Agency Performance: Use the value index to show ROI. — Read the published MarTech Advisor’s article — It’s time to start rethinking how we measure agency performance and evaluate the health of those critical partnerships. Imagine the possibilities from a more effective use of agency talent: improved performance and substantial ROI gains. […]

IN THE NEWS: WHY I DITCHED THE CANNES AD FEST AND HEADED WEST THIS YEAR

Featured on Forbes Magazine — Read the published Forbes article — Usually around this time of year, I would find myself on the Croisette at the Cannes Lions International Festival of Creativity. Soaking up both sun and shortlists, attending a seminar or two, discussing where ad agencies get it all wrong and clients got it half right, […]