Volume 66 October 2022

Executive Summary

We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard new partners or manage our relationships. For example, our industry needs to leave the office and broken work cultures behind and embrace new ways of collaborating and managing talent. It’s impacting in fundamental ways how clients and agencies work together. It’s impacting how we recruit, motivate, train and encourage creativity. Another example is climate change, and what it means about the way we produce advertising moving forward. As a matter of fact, the advertising industry apparently has a new metric called a “carbon performance indicator” as evidenced by the efforts of agencies and brands to reduce carbon emissions generated by advertising campaigns. So much is happening right now. So, get your cup of coffee, check out the amazing work our industry is doing and get inspired.

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Newsworthy Reports and Recent Developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.

Table of Contents

Talent……………. page 2
Work and Performance………………… page 6
Financials…………………………. page 9
Agency Reviews and Roster Changes……………… page 11

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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