Executive Summary
2022 was tumultuous and challenging at all levels after a series of worldwide tragedies—from the pandemic to weather disasters to Russia’s invasion of Ukraine, and the resulting inflation and high energy prices, the advertising and marketing world had plenty on its plate to address consumer concerns and keep business healthy. This is a time of economic challenges but remarkable innovation and ingenuity as well, fueled by the continuing expansion of e-commerce, new streaming video capabilities, and a range of new, engaging media and social channels. We are all navigating economic trends with great attention. Every January, CES gives us plenty to get excited about, including new emerging technologies and the potential for a better, more connected future. What should we expect in 2023? Evolution or revolution? Technology is needed for advertising. And talent is needed for technology. Talent and technology are the unbreakable pair.
— Download a print-friendly version —
Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 6
Article…………………………. page 4
Financials…………………………. page 8
Agency Reviews and Roster Changes……………… page 10
Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
If others in your organization are interested in receiving this Industry Update, please let them know that they can sign up on our site at http://www.agencymania.com/subscribe.html.
If you have any comments or would like to update or change your contact information, please contact us at [email protected].
