Executive Summary
The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands are looking to boost their marketing via AI tools and resources. Agencies are embracing it at light speed. The technology is having (or has the potential to have) a significant impact on talent and how creatives produce work. Yet, there are many ethical, moral, and legal considerations to sort out in regard to AI in marketing and advertising. For example, it is believed that AI-generated artwork cannot be copyrighted or credited to an individual author. There is no other industry that welcomes shiny objects like the ad business. We may reflect back and determine that 2023 was the year AI became mainstream in business but also among consumers.
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 6
Financials…………………………. page 9
Agency Reviews and Roster Changes……………… page 13
Contributed Content……………… page 8
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