Volume 74 | January-February 2024

Executive Summary

January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading.

“The beginning of a beautiful relationship between humans and machines” that’s the title of a recent Campaign US article about CES 2024. There is a clear desire to incorporate AI as a non-threatening technology into consumer and advertising experiences. CES was a peek at what is possible, from transparent televisions to new AI applications to consumer robotics, and more.

Brands and agencies eagerly attended the event, anticipating how these technologies could augment their existing brand building or performance-based efforts. Super Bowl LVIII was also a crying success, with a sold-out advertising inventory despite CBS’s $7 million price tag for a 30-second unit spot.

Advertisers—BMW, Coors Light, Doritos, M&M’s,Oreo, Reese’s, TurboTax, Uber Eats, and many others— rushed in to take advantage of one of the most popular TV events of the year, with over 115 million viewers estimated in the US.

What else is happening in advertising? Let’s take a closer look.

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Newsworthy Reports and Recent Developments

At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.

Table of Contents

Talent……………. page 2
Work and Performance………………… page 7
Financials…………………………. page 9
Agency Reviews and Roster Changes……………… page 10

Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.

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