Executive Summary
An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who are trying to make sense of the cacophony of news in the advertising industry.
What’s real and what’s hype? OpenAI, Google, Microsoft, Adobe, and now Apple are introducing AI solutions that span a wide range of consumer and business applications. It’s exciting. It’s mostly exhausting. How do you keep up? How do you discern what’s relevant, or even actionable? What’s incremental improvement versus truly innovative and breakthrough?
We at Agency Mania Solutions are no different in thinking about these things. Recently, we proudly released our AI Sentiment Analysis feature as part of EvaluationDeliver (and, yeah, this is real stuff we are doing!). AI is now showing up across the entire advertising supply chain.
If you want to know what’s AI and what’s BS, then you might want to check out the newly released BSbot from Publicis Groupe. It is designed to detect and debunk myths and help clients make sense of the AI hype. Meanwhile, Apple surpassed Microsoft as the most valuable company in the world, with a market cap of $3.3 trillion, after announcing its push into AI during its developers conference keynote.
AI is hot. Really hot. Just don’t get burned.
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 11
Financials…………………………. page 15
Agency Reviews and Roster Changes……………… page 19
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Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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