Executive Summary
We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in 2024, with US advertising estimated to grow by 11.4%, according to experts.
New agencies are launching. Existing agencies are streamlining, reorganizing, and simplifying how they work and engage with clients. They are investing in talent and technology. Recent examples are Omnicom, which reorganized its advertising agencies and networks. Interpublic Group launched its Mediabrands Health Center of Excellence.
As AI shows up in every headline, everyone seems to be experimenting, testing, learning, and investing time and resources to extract more value. AI creative tools such as Wordtune, Captions, HeyGen, Nextatlas, and Perplexity, to name a few, continue to proliferate as advertising and creative agencies look for an edge over their competition. Brands are also watching with great interest and piloting the use of these tools.
The race is on. Who will come out on top?
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 7
Financials…………………………. page 9
Agency Reviews and Roster Changes……………… page 14
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Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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