Executive Summary
Surprise. AI continues to dominate conversation at the intersection of technology, consumer trends, and business transformation.
From headline-grabbing controversies to escalating legal battles over copyrighted content used for training models, the boundaries of responsible and practical AI are being tested in real time. Yet AI’s role in marketing is expanding rapidly, requiring us to discern reality from fiction and invest our time and efforts carefully.
Against this backdrop lies a sobering reality: economic uncertainty. Trade tensions and global instability are prompting agencies and holding companies to double down on strategic resilience by restructuring their operations and reassessing client strategies and budget forecasts. Brands are building contingency plans. They are conducting reviews to ensure they have the right partners for growth.
The path forward demands both innovation and intentionality—where data, creativity, and agility align to create meaningful, future-ready marketing
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 8
Financials…………………………. page 12
Agency Reviews and Roster Changes……………… page 18
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Disclaimer: Our bimonthly Industry Updates provide a summary and analysis of noteworthy client-agency developments gathered from recent trade-related publications and news media. The information presented is based on publicly available sources and should not be considered exhaustive.
