Resource Center
Volume 90 | September – October 2026
Executive Summary The agency industry is rewriting the rules of who gets hired, how work gets done, and what clients will pay for. Publicis Groupe’s...
The Value Isn’t In The Logins
Agency roster tools rarely top the usage reports. Here’s why an agency roster tool should be judged by the decisions it improves.
It Was Never Just About The Fee
New WFA research widens the lens from how agencies are paid to the full commercial cycle. The results, contrary to popular belief, find that the...
The Hour Is Up
From labor to output: the profound changes reshaping agency compensation—and the actions brands must take now to pay for what agencies deliver, not for how...
It’s Not The 50% You Get Right That Matters
Agency reviews rarely come out of nowhere. Learn how to use performance evaluations to catch warning signs before a costly review.
Agency Mania Solutions Co-Founder Bruno Gralpois to Present New WFA Research on Agency Commercial Models at WFA Forum Connect New York
New joint study with the World Federation of Advertisers finds that briefing quality, trust and feedback — not remuneration models — are the strongest drivers...
Volume 89 | July-August 2026
Executive Summary The past few months have reinforced a structural shift that we identified in prior Industry Updates: AI, consolidation, data ownership, and accountability are...
2026 Top Agencies in the World by Revenue
Our visual captures the largest global agencies based on 2025 revenue/agency changes. We break down the top 5 notable agencies (and networks) and list out...
Agency Mania Solutions and WFA Renew Global Strategic Partnership, Expanding Commitment to Stronger Brand–Agency Relationships
Building on a landmark first year of joint research, thought leadership, and member education, the two organizations deepen their alliance to help global advertisers unlock...
Volume 88 | May – June 2026
Executive Summary Talent remains the lifeblood of the advertising industry, yet it has never faced a more pivotal moment. AI is rewriting workflows, automation is...
Volume 87 | March – April 2026
Executive Summary The world feels unsteady. Tensions high across continents, alliances shifting, certainty fading. And while headlines capture global unrest, something transformative is also happening...
ScopeDeliver™: Bayer
To meet its marketing objectives, Bayer Crop Science needed to streamline highly complex operations and ensure the efficient use of agency resources—both staffing and financial.