WFA and Agency Mania Solutions join forces as strategic partners to help global brands strengthen their most critical marketing partnerships.
BELLEVUE, WA – May 22, 2025 – Agency Mania Solutions (AMS), the industry’s leading provider of partnership management software, joins the World Federation of Advertisers (WFA) as its Global Strategic Partner focused on Partnerships—a milestone move that reflects the growing importance of brand-agency relationship management in modern marketing.
The WFA is a global association that represents over 150 of the world’s biggest brands through its peer-to-peer network of senior leadership, acting as the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. This new partnership is founded on a shared commitment to helping global advertisers elevate the impact of their client-agency relationships through stronger alignment, better collaboration, and measurable performance improvements.
“In times of economic uncertainty, the power of partnership becomes even more essential,” said Bruno Gralpois, Co-Founder and Principal at Agency Mania Solutions. “At Agency Mania Solutions, we are proud to partner with the World Federation of Advertisers to champion smarter, more collaborative client-agency relationships. As a leading provider of solutions that enable global advertisers to work seamlessly and efficiently with their marketing and communication agencies, we remain committed to helping brands unlock growth, drive value, and stay competitive in a rapidly evolving marketplace.
“From our perspective, this partnership is more than a collaboration,” said Gralpois. “It’s a symbol of the strategic importance of partnerships themselves. In today’s complex and economically challenging environment, global brands rely on strong, purpose-driven relationships to fuel growth and performance. That’s why our two leading organizations are joining forces: to champion the power of partnership and ensure advertisers and their agencies operate with greater alignment, efficiency, and impact.”
Stephan Loerke, WFA Chief Executive Officer, discussed the significance of the collaboration, noting:
“We are delighted to be adding AMS to our roster of strategic partners. In an increasingly challenging and complex operating environment, brands will need to leverage partnerships to get ahead and drive growth. Through this agreement, WFA members get to access AMS’s proven expertise and insight in this increasingly critical area.”
Through this partnership, AMS will offer strategic guidance and expert insights to help WFA members strengthen their agency partnerships and improve relationship management practices. The collaboration will center on knowledge exchange, thought leadership, and active involvement in WFA forums, webinars, and other key initiatives—all aimed at strengthening client-agency dynamics and delivering greater partnership effectiveness.
To learn more about our strategic partnerships and affiliations, visit our Partner Page.
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About Agency Mania Solutions
Managing partnerships is hard—we make it easier! Agency Mania Solutions (AMS) is a Seattle-based software company dedicated to transforming the way global brands get the most value from their agency partnerships. As the industry leader in customizable Software as a Service (SaaS) solutions, we understand the complexities of modern marketing landscapes and offer tailored software that evolves with your business needs.
With AMS, brands gain access to unbiased software solutions that are built to their exact specifications. Our team works closely with clients to identify the most impactful features and modules, ensuring maximum value and efficiency through the partnership lifecycle. Our unmatched client/agency experience sets us apart, providing insights and best practices gleaned from years of experience on both sides of the relationship.
AMS offers a suite of cutting-edge solutions designed to streamline every aspect of agency management, for more information, visit www.agencymania.com.
