Industry leaders prepare for a transformative year of client and agency partnerships Leaders in marketing procurement gather every year at events to anticipate, explore,
How Brand Advertisers Can Foster Collaboration, Enhance Communication, and Drive Collective Success! The largest brands in the world rely on a web of agencies
A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal
Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way
What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the
Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no
Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times. In the cacophony of business life and
How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use
Replace Working/Non-Working Ratios with Deploy & Develop Allocations Is the working to non-working balancing act obsolete and flawed? Without a doubt, this ratio — and
Chaos, Complexity and Costs greatest threats to corporate performance Partnerships always have played a crucial role in driving growth, no matter the industry. Partner collaboration
Report reveals how to prevent astronomical costs of an agency review In business as in life, changing partners always costs more than expected. Divorces in
Engaging and motivating agency partners is more than a numbers game. We all have implemented Key Performance Indicators (KPIs) to measure progress against our work.
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