Resource Center: Articles

Benchmarking, Reinvented

From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close

If my agency uses AI, am I overpaying? Image

“If My Agency Uses AI, Am I Overpaying?”

As artificial intelligence reshapes agency operations and increases productivity, advertisers must rethink compensation models and ensure they’re paying for true value—not just output.   Every

AMS Article From Turmoil to Triumph in the Trump Era

From Turmoil to Triumph in the Trump Era

Harnessing Agency Partnerships to Drive Growth in Turbulent Times: How Brand Advertisers Can Flip Uncertainty into Opportunity   “Forward-Looking Statements and Economic Risk Disclaimer: This

Run, Forrest, Run.

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use