Fixing Before Replacing: The typical US marriage that ends in divorce lasts an average of just seven years, according to government data. Psychology Today refers
The Hidden Gem: There have been many stories in the past few years about long-term client/agency relationships ending abruptly: Kellogg Co. moved its creative duties
Why Are Advertisers Rapidly Shifting to Custom Software for Managing Agency Partnerships? Imagine you are getting ready to attend your best friend’s wedding. You want
Built to Last: We’ve all heard about the tragedy of the luxury British steamship that sank in the early hours of April 15, 1912 in
Still Searching: In the American thriller “Searching,” by Aneesh Chaganty and Sev Ohanian, a father searches for his daughter in a movie set solely on
Rethinking Agency Performance: The Value Index: Let’s face it: brand advertisers are far more savvy than they used to be. They set targets to quantitatively
Lessons Learned from the Samsung Debacle: In the age of transparency and accountability, advertisers can learn from debacles like Samsung’s recent agency partnership audit. The
What to Expect in Agency Financial Management This Year: The advertising industry has always been a resourceful community where its many participants share best practices
CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask
Stop the madness: When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how
We Deserve Better! “We deserve better.” This expression has been used in recent political events. But it’s never been truer for the current state of
Advertisers and Agencies: Are You Ready For 2020? FORGET ABOUT 2019 PREDICTIONS. The year 2020 is glowing on the horizon, fueled by opportunities, innovation, transformative
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