Featured on AdExchanger: Anticipating the cascading impact of the COVID-19 crisis on the advertising industry and client/agency relationships. — Read the published AdExchanger article
Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or
Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and
Ending the Mania: — Read WARC’s Published Article — Summary Agency relationship management – which brings discipline to the practice of maintaining a productive relationship
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business
Featured on AdExchanger & ANA: Brand reap great value in fixing the agency relationship before replacing. — Read the published AdExchanger article — — Read
Featured on the Puget Sound Business Journal: There is a sea of change happening in Seattle and no one wants to be left behind. —
Featured on Marketing Magnified: CMO Council’s Monthly eJournal: Are performance evaluations the key to reducing agency breakups? — Read the published Marketing Magnified article —
Featured on ANA Marketing Maestros — Read the published ANA article — The threat of corporate restructuring, zero-based budgeting, and other cost-cutting initiatives can keep
Featured on The Marketing Dive: Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands. — Read
Featured on GeekWire: This advertising analytics startup helps big brands manage their deals with agencies. — Read the published GeekWire article — When it comes to brands
Featured on ClickZ: Marketers have often used off-the-shelf martech solutions, but increasingly are turning to a custom software approach to meet their unique business needs.
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