2023 Year in Review of Client/Agency Industry Updates
Industry Updates: Looking ahead to 2024 How the trends & news of 2023 will impact us this year. At AMS, we approach the agency management
Industry Updates: Looking ahead to 2024 How the trends & news of 2023 will impact us this year. At AMS, we approach the agency management
Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing
Executive Summary “I’m a Barbie girl, in the Barbie world…” Welcome to Barbie Land! Greta Gerwig’s movie about the Mattel icon has been as much
Executive Summary Bonjour, mes amis! The world of advertising converged on the French Riviera once again at the International Festival of Creativity near, and sometimes
Executive Summary Busy. The advertising industry has been very busy redefining its value as a force of growth and responsible change. New agencies and offerings
Executive Summary The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands
Executive Summary 2022 was tumultuous and challenging at all levels after a series of worldwide tragedies—from the pandemic to weather disasters to Russia’s invasion of
Looking back at 2022: Trends, news, and future thinking— and how they will impact 2023. Newsworthy Reports and Recent Developments At AMS, we approach the
Executive Summary Most analysts predict high volatility in the months to come, especially in digital advertising, and it is expected to spread across the entire
Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the
Executive Summary We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward,
Executive Summary – Monthly Recap The iconic Cannes Lions International Festival of Creativity is now behind us, along with a warm summer in the French