Industry Update Volume 34
Executive Summary – Monthly Recap: Welcome to 2019. What an interesting way to end the year 2018. The word of the year was “brand purpose,”
Executive Summary – Monthly Recap: Welcome to 2019. What an interesting way to end the year 2018. The word of the year was “brand purpose,”
Executive Summary – Monthly Recap: The decision by Ford Motor Company, the nation’s seventh-largest advertiser, to walk away from WPP as its sole agency partner
Executive Summary – Monthly Recap: As we approach the end of year holiday season, Seattle-based Amazon hit $1,000,000,000,000 in value. Following Apple, Amazon’s value has
Executive Summary – Monthly Recap: Holding companies are on the defensive. They’ve experienced poor stock performance as a result of disappointing revenue and negative organic
Executive Summary – Monthly Recap: Did you know that the 2018 FIFA World Cup is one of the largest global advertising events in the industry?
Executive Summary – Monthly Recap: Another summer is upon us. The early part of 2018 was nothing more than a succession of earthquakes in the
Executive Summary – Monthly Recap: The proposed merger of Publicis and Omnicom is back on again. Actually, it’s not. It was an April Fool’s Day
Executive Summary – Monthly Recap: As we closed out the busy month of January with CES, followed by the shortest month of the year, and
Executive Summary – Monthly Recap: This year’s ProcureCon Marketing event in New Orleans gave the opportunity for marketing procurement leaders to share their frustrations about
Executive Summary – Monthly Recap: The ANA Masters of Marketing conference drew nearly 3,000 marketing executives and industry leaders from both the client and agency
Executive Summary – Monthly Recap: Advertising Week (aka AWNewYork) always provides much insight on the state of our industry and what keeps people up at
Executive Summary – Monthly Recap: As we are cooling off from the summer and weeks of heat in the advertising world, we are still feeling