
Considerations to Determine the Right Agency Model
Our visual outlines three key considerations when deciding the best agency model for brand advertisers. To determine the right agency model, clients will want to
Our visual outlines three key considerations when deciding the best agency model for brand advertisers. To determine the right agency model, clients will want to
Our visual: outlines critical aspects of the agency lifecycle that are growing in importance (based on 2019 learnings). How brand advertisers tighten focus on the
Our visual: shows how the CMO responsibilities are enabled by agency management competencies and toolset. How marketing leaders must built the right Agency Management competencies
Our visual: shows how an integrated mix of agency management tools enables top advertisers to improve data sharing and decision-making. This integrated approach enables agency-facing
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