Our visual: outlines the key agency relations/management responsibilities, and success ingredients to drive operational excellence. We break down: The roles (strategy/governance, partnership management, engagement/delivery, and
Our visual outlines three key considerations when deciding the best agency model for brand advertisers. To determine the right agency model, clients will want to
Our visual: outlines critical aspects of the agency lifecycle that are growing in importance (based on 2019 learnings). How brand advertisers tighten focus on the
Our visual: shows how the CMO responsibilities are enabled by agency management competencies and toolset. How marketing leaders must built the right Agency Management competencies
Our visual: shows how an integrated mix of agency management tools enables top advertisers to improve data sharing and decision-making. This integrated approach enables agency-facing