Request a feature highlight of the Scorecard Module within solution KPIDeliver™, which enables the centralized management and reporting of important KPIs related to agency relationships and their overall performance:
To evaluate their own performance and that of their agencies, advertisers use several Key Performance Indicators (KPIs). These KPIs are often a compilation of several business, marketing, and partnership metrics. They range from quantitative ones — such as brand equity, sales, and market share — to qualitative ones — such as agency evaluation survey results. Advertisers with incentive-based compensation agreements also use these KPIs to calculate agency bonuses and maluses.
What It Solves:
The Scorecard module is an agile, easy-to-use feature that enables the centralized management and reporting of important KPIs related to agency relationships and their overall performance.
Contents We Dive Into:
- Business Context
- Module Overview
- Illustrative Views
- How Clients Benefit