AI Sentiment Analysis Explained | Part 2
What are the risks and benefits of AI Sentiment Analysis? Why is it important to rely on both AI and HI (human intelligence)? Who covers the cost of this feature? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 2 of their interview, Marketing Procurement iQ Founder […]
AI Sentiment Analysis Explained | Part 1
AI Sentiment Analysis: What is its impact, and how does it work? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 1 of their interview, Marketing Procurement iQ Founder & Publisher, Geoff Hall, speaks with AMS Co-Founder & Principal, Bruno Gralpois, expanding on this feature within one […]
ScopeDeliver™ Reconciliation
Request more information on the Reconciliation add-on module within our agency scoping solution, ScopeDeliver™, that allows clients to continually track and review actuals against budgets along with the status of their SOW (scope of work): The functions of scope management are scope, financial reconciliation, and progress tracking. Once budgets have been set, the deliverables have […]
EvaluationDeliver™ AI Sentiment Analysis
Request more information on the AI Sentiment Analysis feature within our agency performance solution, EvaluationDeliver™, that accelerates and enriches the assessment of client-agency relationships: Sentiment analysis is highly prized for its capacity to provide invaluable insights into the perceptions, preferences, and emotions of a group. Typically, this involves navigating extensive data sets to extract the […]
Agency Management Software Explained
Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, conduct end-to-end performance evaluations, effectively manage resources […]
2023 Agency Reviews and Roster Changes Guide
NEW version now available, organized by industry! Eager to dive into the noteworthy reviews and roster changes of 2023? Let us streamline the process for you, we’ve compiled the list of changes that were featured in 2023’s monthly Industry Updates. Our Agency Reviews and Roster Changes guide ensures a straightforward and effortless exploration, offering insights […]
ScopeDeliver™ SOW Survey
Request more information on the SOW Survey module within our agency scoping solution ScopeDeliver™, which offers agile, real-time feedback to be collected and reported on, structured as shorter, more frequent, pulse-like surveys: In a typical agency/client workflow, Scope of Work (SOW) requirements are defined, agency resources are secured, and budgets are aligned. Then throughout the […]
Volume 64 June 2022
Executive Summary – Monthly Recap As we get bombarded with news and data, it may be time for a little perspective so we can tease the events that truly matter. I noticed a few interesting trends in the past few weeks. First, the concept of “responsible advertising” is now a reality for advertisers and agencies […]
Agency Mania Solutions sponsors ProcureCon Marketing London
Partnership Management Software firm announces its inaugural sponsorship of ProcureCon Marketing’s flagship EU conference. — Download Press Release on PR Newswire — — Download Press Release on EINPresswire — LONDON – JUNE 14, 2022 – Agency Mania Solutions (AMS) announced today its inaugural sponsorship and support of ProcureCon Marketing London Conference, held annually by the Worldwide Business […]
10 Best advertising quotes June 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as James Donovan (Global Audience & Addressable Media Manager, Coca-Cola), Kacy Cole (Vice-President, Marketing & E-commerce, Holland America Line), and Luis Di Como (Executive Vice President Global Media, Unilever) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short […]
When chaos calls, will your partnerships thrive or dive?
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]
Volume 63 May 2022
Executive Summary – Monthly Recap Global economic challenges, including the impact of the war in Ukraine, the COVID-19 pandemic, inflation, and supply-chain disruptions, caused uncertainty and volatility in our industry. The tragic war in Ukraine continues, and beyond the horror of this human tragedy, economic fallout likely will go on for years after the conflict […]
