Make the Logo Bigger!
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.
Working Your Non-Working Too Hard
Evolving how marketing executives think about managing their marketing budgets and driving fiscal accountability. Brought to you by Bruno Gralpois of Agency Mania Solutions.
Less is More, More is Less
How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. Brought to you by Bruno Gralpois of Agency Mania Solutions.
A Step-by-Step Approach to Conducting Agency Quarterly Business Reviews That Strengthen the Work and Improve Collaboration
Download a print-friendly version here How to Swim Through Highly Effective Agency QBRs Without Drowning Anyone on the client or the agency side will remember their first QBR (Quarterly Business Review). Unless you are adequately prepared, it feels a bit like getting ready to jump in a pool without knowing how deep the water is […]
Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value
Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]
Top 10 Best Practices Successful Companies and Their Marketing Organizations are Putting Into Practice
Download a print-friendly version here Successful companies and their marketing organizations are putting into practice Articulate strategy to strengthen the company’s agency model Do you have the right agency strategy/model in place to support your marketing goals? Is the agency model and entire roster aligned to your organizational requirements? Is it structured to take you […]
Managing (Agency) Mania
Featured on AdWeek: — Read AdWeek’s published article — If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called the Internet that you might want to know about. Of course, there’s a big difference between just saying that the old setup is shot […]
Agency Partners Help Drive Strong Business Performance
Agency Partners Help Drive Strong Business Performance How many hats do you wear? If you are a CMO, you’re probably wearing at least half a dozen: brand strategist, marcom integrator, data tsar, growth officer, social master, mobile advocate—and the list goes on. Perhaps one of the most important roles played by today’s CMO is talent […]
How the Winner of the Mobile Grand Prix Cannes Lions Signals the Supremacy of Content and the Slow Death of Traditional Advertising
Download a print-friendly version here This Piece of Cardboard Will Take You Halfway Around the World Advertising is dead, long live branded content! Advertising was king. A new monarch is now succeeding it to the marketing throne: branded content. For the history aficionados, the original phrase (“The King is Dead, Long Live the King!”) was […]
How Can Advertisers Successfully Overcome the Inherent Complexity of Today’s Marketing Operations and Streamline Partnership Efforts With Their Agencies?
Download a print-friendly version here Discover five effective ways to overcome your company’s Cost of Complexity (COC). Simplicity is the ultimate sophistication. That’s what Leonardo da Vinci believed, and I do too. However, marketing has never been more complex: advanced programmatic buying, social media engineering, behavioral targeting, attribution and purchase propensity models, mobile programming, complex […]
