5 Reasons clients can inadvertently set their agencies up for failure
Featured on Producers & Procurers iQ: When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read the published Producers & Procurers iQ article — The chicken or the egg causality dilemma has been around for ages. It dates to Aristotle in the 4th century BCE […]
Aligning your roster to model
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB — — Read our article posted on ClickZ — French […]
The Chicken and the Egg Dilemma
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA — — Read our article posted on LBBonline — — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read […]
Volume 57 August 2021
Executive Summary – Monthly Recap The word of this year might be “Unprecedented,” as we face new and widely unexpected developments in the economy, climate, international and domestic political realm, and our industry. The Tokyo Olympics was off to a disappointing start with a 36% decline in prime-time coverage on NBC (only 17 million viewers) […]
10 Best Advertising Quotes for August 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Mark Read (CEO WPP), Ann Mukherjee (Chairman and CEO North America Pernod Ricard), David Taylor (President Procter & Gamble), Marla Kaplowitz (CEO 4As), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
How to Manage Effective Agency Negotiations
Watch this video recap of our article where Bruno discusses all of the various ways in which negotiations play a part in every aspect of the client-agency relationship. — Read the article here —
How to Manage Effective Agency Negotiations
The modern techniques and best practices brand advertisers should adopt to successfully negotiate with agencies. — Read our article featured on Little Black Book — In October 2018, the “Girl with Balloon” painting by the street artist known as Banksy sold at Sotheby’s auction house in London for $1.4 million. Within seconds after the painting […]
Industry Update Volume 56
Executive Summary – Monthly Recap Three of the world’s top billionaires—Jeff Bezos, Richard Branson, and Elon Musk—are in a thrilling space race. In the meantime, back on Earth, the world of advertising is dealing with less celestial but equally exciting challenges: data and privacy, machine learning and automation, ecommerce growth, and changing consumer behaviors. For […]
Agency Mania Solutions awarded for innovation technology
Business Intelligence Group awarded Agency Mania Solutions their “SAMMY” technology award for 2021 Organization of the Year in the Advertising Technology category. Seattle—July 26, 2021— Today, the Business Intelligence Group named Agency Mania Solutions, 2021 Organization of the Year in the Advertising Technology category. The Sammys honor organizations and products helping to solve the challenges […]
10 Best Advertising Quotes of July 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Sebastien Slek (Global Sourcing Marketing WarnerMedia), Lorraine Twohill (CMO Google), Sir Martin Sorrell (CEO S4 Capital), Marc Pritchard (Chief Brand Officer P&G), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Together, Committed to a Better World
Watch this recap of our article where Bruno discusses the question brand advertisers have been asking themselves: Should my agency (or agencies) be as committed as we are as a company to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? Brought to you by Bruno Gralpois of Agency Mania Solutions. […]
2021 Agency holding company ecosystems
Our visuals: a collection of notable agencies underneath the 6 largest agency holding companies in the world. We breakdown the most notable agencies within the ecosystems of WPP, Omnicom, Publicis Groupe, Interpublic Group of Companies (IPG), Dentsu and Accenture Interactive. Updated in 2020 based on most available public data. To requeRequest a complimentary electronic copy […]
