Waste is the Next Battleground for Real and Sustained Marketing Efficiency
Wasted! The New Marketing Battlefront: Reducing Waste. By: Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF Version Here Waste is not just a dirty word, no pun intended. It’s a source of great anxiety for those who encounter it, no matter what it is or where it originates from. A recent Forbes […]
How Marketing Leaders Must Build the Right Agency Management Competencies to Enable Their Organization to do More
How marketing leaders must build the right Agency Management competencies to enable their organization to do more. By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a PDF version here For years, the practice of agency management has been viewed purely as an operational function by the C-suite. Instead, Chief Marketing Officers (CMOs) should view […]
The Battle for Digital Marketing Talent is On, Underscored by Continued Mergers and Acquisitions (M&As) Activity Within the Industry Over the Past Few Years
The battle for digital marketing talent is on, underscored by continued mergers and acquisition (M&As) activity within the industry over the past few years. Download a free print-version here By: Bruno Gralpois, Principal and Co-founder of Agency Mania Solutions Everyone is competing for the same talent, from advertisers building their own in-house agencies, […]
How to Keep Employees at the Top of Their Game
Four ways the marketing industry can overcome its growing talent shortage. Download a print-friendly version here By: Bruno Gralpois, Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator If marketing had a TV show like NBC’s “America’s Got Talent,” what would it look like? In lieu of singers, entertainers, dancers, magicians, and comedians, we would […]
