Performance action planning

Request a white paper on how to turn client/agency performance evaluation results into actionable insight and improvements: Client/agency performance evaluation programs have been in existence for a while. Brand advertisers and agencies understand the value of providing and receiving timely input about the health of their relationship, so the work continuously improves and the relationship […]

Agency Mania Solutions Unveils Analytical Services for Deep Measurement of Agency Performance, ROI, and Budgeting

Agency Mania Solutions unveils Analytics Services for Deep Measurement of Agency Performance, ROI, and Budgeting Data collected and leveraged from ScopeDeliverTM enables more effective client/agency relationships SEATTLE – December 7, 2018 – Agency Mania Solutions today announced availability of its new data analytical service capability that enables brand advertisers to more deeply measure agency performance, […]

Bruno Gralpois on How to Nurture Client/Agency Relationships

By Bruno Gralpois Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness […]

Discipline of Agency Management Increasingly More Data-Driven to Significantly Improve Efficiencies, Effectiveness and Ultimately Relationship Value

Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]