HOW WILL TECHNOLOGY TRANSFORM THE FRAGILE CLIENT/AGENCY ECOSYSTEM?

Featured on ClickZ: What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare themselves to take on these new opportunities? — Read the published ClickZ article — 30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across […]

AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIP

Request a white paper on the case for an integrated vs. siloed approach to agency management activities: The agency management discipline has experienced significant interest by brand advertisers looking to automate and streamline their many agency management workflow processes to those essential to working effectively with their agency partners. Innovative concepts gave birth to industry […]

ARTICLE: PARTNERSHIP IN 2021 – AN INCONVENIENT TRUTH

Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on 4A’s — The 2006 Oscar-winning documentary “An Inconvenient Truth” featuring former United States Vice President Al Gore reenergized the environmental movement after making a dire […]

FIVE INCONVENIENT TRUTHS ABOUT CLIENT-AGENCY PARTNERSHIPS IN 2021 AND HOW TO FIX THEM

Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — Read the published article on WARC — Read the quick summary: The agency industry has been shaken by the pandemic, with the associated budget cuts […]

AUTOMATION IS THE FUTURE OF EFFECTIVE CLIENT/AGENCY PARTNERSHIPS

Featured on 4A’s and ANA: Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is at the door. It is propelled by the increasingly clever use of technology to streamline and automate everyday tasks, especially those that are tedious, prone […]

ARTICLE: AUTOMATION IS THE FUTURE OF EFFECTIVE CLIENT/AGENCY PARTNERSHIPS

Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is at the door. It is propelled by the increasingly clever use of technology to streamline and automate everyday tasks, especially those that are tedious, prone to human error and particularly […]

HOW TO ASSESS YOUR ORGANIZATIONAL READINESS FOR SOFTWARE AUTOMATION (CHECKLIST)

Request a checklist to help you determine the best time to implement an automated approach to agency management responsibilities: When is the right time to introduce software automation in the way agency partnerships are managed, from roster selection to performance assessment, briefing, training, financial, and scope management? Contents We Dive Into: Monitoring agency progress is […]

IN THE NEWS: TURNING AGENCIES INTO GROWTH AGENTS

Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the article published by ANA Maestros  — — Read the article published by 4A’s — — Read the article published by Adforum — GROWTH. If there is one word […]

VIDEO: 10 BEST ADVERTISING QUOTES MAY 2020

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.