Industry Update Volume 51
Executive Summary – Monthly Recap: Are we there yet? This common kid question during any commute or cross-country holiday journey feels quite appropriate. When will this be over? Let’s face it. We have all been hurt in some way. In a recent PR week article, Civis Analytics/Finn Partners reported that our industry is feeling mood […]
How to be the best client possible to your agency partner (Checklist)
Request a checklist to assist you in being a top-notch client to your agency: By using our checklist, clients will learn to be the most effective in the way they engage and collaborate with agency partners. Are you the type of client that your agency wants to retain and grow? Does your agency want to […]
Podcast Evaluating and Managing Marketing Agency Partners
Featured on MarTech Podcast Listen to Benjamin Shapiro’s interview with guest Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, where he discusses the best way to evaluate and manage your existing agency relationships, along with the frequency at which an evaluation should occur. You’ll learn the three vital aspects to agency performance, and how […]
The Question Guide to Financial Stability During a Recession
Featured on Adweek: Is your agency ready for a recession? –Read the published Adweek guide – Agencies are hardly strangers to volatility. Increasingly late or delayed payments from clients and the unpredictability of project-based work make financial stability a challenge even in the best of times. While there’s no way of knowing what the next […]
Agencies… How to drive your client mad
Our visual: explains the common mistakes agencies make with their clients. Download a print-friendly version here
Clients… How to Drive Your Agency Crazy
Our visual: explains the common mistakes made by advertisers with their agencies. Download a print-friendly version here
Gilead Science’s Integrated Platform
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
Transactional Relationships Are Out
Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label “vendors” shouldn’t be such a dirty word. In principle, “vendors” are delivering services that have reasonable commercial value and getting […]
Martech Podcast Interview
Featured on MarTech Podcast: Choosing the Right Marketing Agency. — Watch the MarTech Podcast — Bruno Gralpois chats with Benjamin Shapiro about how to identify the right agency partnership and how technology can aid in this process on the MarTech Podcast. Part 1 Bruno’s Background – (02:17) I have been in the marketing space for […]
Indexing Agency Value to Drive More Effective Use of Talent, Improving Performance and ROI
Rethinking Agency Performance: The Value Index: Let’s face it: brand advertisers are far more savvy than they used to be. They set targets to quantitatively measure the effectiveness of their agencies. They know how to evaluate the health of their agency relationships and the quality of engagement by conducting regular qualitative performance reviews. Advertisers have […]
How Advertisers Can Learn From Debacles Like Samsung’s Recent Agency Partnership Audit
Lessons Learned from the Samsung Debacle: In the age of transparency and accountability, advertisers can learn from debacles like Samsung’s recent agency partnership audit. The marketing industry is still in shock, following the announcement that Samsung Electronics Co.’s presumed audit of its agency practices and operations led to various layoffs and the departure of top […]
Use the Value Index to Show ROI. Client/Agency Relationships Need More Transparency and Accountability
Featured on The Drum — Read The Drum’s published article — The marketing industry is buzzing from Samsung Electronics Co.’s recent marketing operation layoffs and speculated connection to the abrupt departure of its CMO, Marc Mathieu. Information shared in The Wall Street Journal indicate the company conducted an internal investigation of the dealings between marketing staff and […]
