HOW TO MAKE THE “MARRIAGE” OF A NEW CLIENT/AGENCY RELATIONSHIP LAST

— Read the published article on Producers & Procurers iQ — — Read the published article on Association of National Advertisers — Like marriage, client-agency relationships require a high level of investment, commitment and long-term mindset to understand, grow together and respond to each other’s needs. In 2016, a French-speaking reality TV show, “Mariés au […]

ARTICLE: PARTNERSHIP IN 2021 – AN INCONVENIENT TRUTH

Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on 4A’s — The 2006 Oscar-winning documentary “An Inconvenient Truth” featuring former United States Vice President Al Gore reenergized the environmental movement after making a dire […]

FIVE INCONVENIENT TRUTHS ABOUT CLIENT-AGENCY PARTNERSHIPS IN 2021 AND HOW TO FIX THEM

Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — Read the published article on WARC — Read the quick summary: The agency industry has been shaken by the pandemic, with the associated budget cuts […]

IN THE NEWS: SAVE YOUR AGENCY-CLIENT RELATIONSHIPS FROM DROWNING IN THE PANDEMIC SEA

Featured on 4A’s and ANA: How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will […]

ARTICLE: SAVE YOUR AGENCY-CLIENT RELATIONSHIPS FROM DROWNING IN THE PANDEMIC SEA

How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will look back and, without a […]

HOW TO BE THE BEST CLIENT POSSIBLE TO YOUR AGENCY PARTNER (CHECKLIST)

Request a checklist to assist you in being a top-notch client to your agency: By using our checklist, clients will learn to be the most effective in the way they engage and collaborate with agency partners.  Are you the type of client that your agency wants to retain and grow?  Does your agency want to […]

IN THE NEWS: PODCAST EVALUATING AND MANAGING MARKETING AGENCY PARTNERS

Featured on MarTech Podcast Listen to Benjamin Shapiro’s interview with guest Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, where he discusses the best way to evaluate and manage your existing agency relationships, along with the frequency at which an evaluation should occur.  You’ll learn the three vital aspects to agency performance, and how […]

POSTER: WHAT MAKES A GREAT CLIENT

Our visual: illustrates simple guidance to brand advertisers on how to be the best client and enable your agency partners to do outstanding work. Follow these best practices and be the client every agency wants.  To request a complimentary electronic copy of any above visuals, please contact [email protected]

IN THE NEWS: A GUIDE TO AGENCY MANAGEMENT IN 2020

Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]

IN THE NEWS: TRANSACTIONAL RELATIONSHIPS ARE OUT

Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label “vendors” shouldn’t be such a dirty word. In principle, “vendors” are delivering services that have reasonable commercial value and getting […]

IN THE NEWS: THE CMO’S RESPONSIBILITY FOR MANAGING AGENCY PARTNERSHIPS

Featured on AdExchanger — Read the published AdExchanger article — “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves […]