Why advertisers/agencies must ask the right questions to build better partnerships
When brand advertisers ask better questions about their work relationship with agencies, performance soars and the partnership strengthens. — Read our article posted on Forbes, Producers & Procurers iQ & Association of National Advertisers “Judge a man [or woman] by his [or her] questions rather than his [or her] answers.” That famous quote is often wrongly […]
Agency Mania Solutions launches new AMU briefing training course
New Agency Mania University (AMU) Course Released: Master the Skill of Briefing BELLEVUE – OCTOBER 15, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), Master the Skill of Briefing. AMU is a self-serve training curriculum offering marketers of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course trains […]
10 Best Advertising Quotes May 2020
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
6 Considerations for Providing Better Briefs
Stop the madness: When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the […]
The Primary Drivers Behind the Move to Deliverable-First Pricing with Agencies
The Rise of Deliverable-first Models: What are deliverable-first models, and why are they on the rise? It’s dinner time. You sit down and look at the menu. You place our order. The dishes you ordered are specialties of that restaurant. After you enjoy your meal, you ask for the check. You get an itemized list […]
Five Steps to a Great Creative Brief
Featured on the ANA: Five things marketers can do to produce a better creative brief. — Read the published ANA article — In advertising, it can be argued that the smoothest path to great creative work begins with an equally great creative brief. But the process of delivering an effective brief is no easy task, […]
How Effective Briefing Ensures Clients Get Better Work From Their Agencies
Are Your Briefs Tight Enough? I am not referring to briefs as the style of close-fitting, short, snug underwear commonly known as “jockey shorts” in the U.S. Instead, I am referring to the number one contributing factor to wasted marketing dollars and troubled client/agency relationships: briefs that are often way too loose, incomplete and seriously […]
Five Scope of Work and Input Briefing Best Practices Successful Companies Follow to Consistently Increase Marketing Performance and Drive Efficiencies
Download a print-friendly version here Can Your Relationship Handle the IKEA Meltdown? Most relationships cannot handle the highly stressful process of assembling IKEA furniture, especially when the directions are unclear or simply missing or lost. If you ever shopped at IKEA and attempted to put together any large piece of furniture without directions and with […]
