EvaluationDeliver™ AI Sentiment Analysis
Request more information on the AI Sentiment Analysis feature within our agency performance solution, EvaluationDeliver™, that accelerates and enriches the assessment of client-agency relationships: Sentiment analysis is highly prized for its capacity to provide invaluable insights into the perceptions, preferences, and emotions of a group. Typically, this involves navigating extensive data sets to extract the […]
Agency Mania Solutions launches new AMU creative feedback training course
New Agency Mania University (AMU) Course Released: How to Evaluate Creative Work BELLEVUE – AUGUST 12, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), How to Evaluate Creative Work. AMU is a self-serve training curriculum offering learners of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course is […]
EvaluationDeliver™ Participation Tool
Request more information on the Participation Tool feature within our agency performance solution, EvaluationDeliver™, that provides a more streamlined and simplified process to manage and update participation lists: Anyone who has ever set up and run a survey process like client/agency evaluations appreciates the inherent complexities and challenges associated with building and maintaining/updating a list […]
20 Effective Ways to Provide Actionable Creative Feedback
Our visual: lists out top practices and vetted strategies for delivering actionable creative feedback to agencies and marketers alike. Inspired by our client experience working with the largest worldwide advertisers in the world. To request a complimentary electronic copy of any above visuals, please contact [email protected]
Will You Conduct an Agency Review this Year?
Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? A recent article by the Wall Street Journal quoted data from research firm Advertiser Perceptions that 58% of […]
20 Effective Ways Brand Advertisers Can Master the Art Form of Providing Thoughtful, Productive Feedback to Their Agency Partners During Creative Reviews
Download a print-friendly version here Make The Logo Bigger! Asking the agency “Can you make the logo bigger?” after its presentation of a new creative idea is the equivalent of asking your spouse “What’s wrong with you?” or “Why do you never do what I want?” The conversation is likely to steer in the wrong […]
How Agency Training and Onboarding Can Significantly Improve Client/Agency Engagement and Drive Cost-Effective Use of Talent
The New Efficiency Frontier: Online Agency Onboarding How long does it take for the average individual to be up and running efficiently in a new role? 60, 90, perhaps 120 days? In a fast moving and competitive environment where clients change agencies regularly and agency personnel attrition reaches astronomical figures, brand advertisers see new agency […]
Top 5 Ways Brand Advertisers Can Foster Real, Sustained Collaboration Between Their Roster Agencies and Create Better, Faster, Stronger Work…Together
Download a print-friendly version here How Marketers Can Get Their Agencies to Collaborate The first part of “Ménage à trois” comes from the Latin mansionem, “dwelling,” and old French word that meant “management of a household.” The concept of managing and orchestrating a carefully assembled roster of agencies has been particularly popular among brand advertisers […]
