AGENCY MANIA SOLUTIONS LAUNCHES NEW AMU TRAINING COURSE

New Agency Mania University (AMU) Course Released: How to Evaluate Creative Work BELLEVUE – AUGUST 12, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), How to Evaluate Creative Work. AMU is a self-serve training curriculum offering learners of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course is […]

EVALUATIONDELIVER’S PARTICIPATION TOOL

Request a feature highlight of the  module inside agency performance solutions, EvaluationDeliver™ and PerformanceDeliver™, that provides a more streamlined and simplified process to manage and update participation lists: Anyone who has ever set up and run a survey process like client/agency evaluations appreciates the inherent complexities and challenges associated with building and maintaining/updating a list […]

ARTICLE: WILL YOU CONDUCT AN AGENCY REVIEW THIS YEAR?

Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? A recent article by the Wall Street Journal quoted data from research firm Advertiser Perceptions that 58% of […]

ARTICLE: TOP 5 WAYS BRAND ADVERTISERS CAN FOSTER REAL, SUSTAINED COLLABORATION BETWEEN THEIR ROSTER AGENCIES AND CREATE BETTER, FASTER, STRONGER WORK…TOGETHER

Download a print-friendly version here How Marketers Can Get Their Agencies to Collaborate The first part of “Ménage à trois” comes from the Latin mansionem, “dwelling,” and old French word that meant “management of a household.” The concept of managing and orchestrating a carefully assembled roster of agencies has been particularly popular among brand advertisers […]