Your Monthly Industry Update Video
Get our complimentary monthly industry update to keep up with important industry news and announcements. To sign up, visit www.agencymania.com/subscribe. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
10 Inspiring Quotes August 2017
Discover 10 inspiring quotes from thought-leaders in the advertising industry in only 60 seconds
How Madison Avenue Got the Flu, and What Brand Advertisers Should do About It
Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]
Make the Logo Bigger!
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.
How Adding Real-Time Feedback to Annual Agency Evaluations Reduces Undesirable Surprises and Boosts Long-Term Client/Agency Performance
Download a print-friendly version here If Only I Knew How often have you told yourself, “If only I knew! I would have taken immediate action to address the issue”? Have you ever found yourself in the uncomfortable situation of participating in an annual performance review and being told about improvement areas that were, until that […]
20 Effective Ways Brand Advertisers Can Master the Art Form of Providing Thoughtful, Productive Feedback to Their Agency Partners During Creative Reviews
Download a print-friendly version here Make The Logo Bigger! Asking the agency “Can you make the logo bigger?” after its presentation of a new creative idea is the equivalent of asking your spouse “What’s wrong with you?” or “Why do you never do what I want?” The conversation is likely to steer in the wrong […]
What do Great CMOs Have in Common?
Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value The advertising industry is known for its vast number of glowing award ceremonies that celebrate agency and advertiser talent alike, […]
Why Advertisers and Agencies Should Improve How They Work Together to Maintain a Healthy, Loving and Productive Relationship
Download a print-friendly version here I love you. I love you not. Happy Valentine’s Day. Looking back, the earliest surviving valentine is a 15th-century rondeau written by French nobleman and medieval poet Charles, Duke of Orléans (1394 –1465), to his wife, while he was being held in the Tower of London following his capture. He […]
Discover the Seven Secrets Behind the World’s Most Successful Client/Agency Relationships and What They Share in Common
Download a print-friendly version here Here’s to the crazy ones. The round pegs in the square holes. Transcript: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status […]
Top 10 Best Practices Successful Companies and Their Marketing Organizations are Putting Into Practice
Download a print-friendly version here Successful companies and their marketing organizations are putting into practice Articulate strategy to strengthen the company’s agency model Do you have the right agency strategy/model in place to support your marketing goals? Is the agency model and entire roster aligned to your organizational requirements? Is it structured to take you […]
Ending the Mania of Endless Client/Agency Reviews and Increasingly Popular “Speed Relationships” That Undermine Great Work and Sustained Performance
Download a print-friendly version here Will you marry me for just one night? “Will you marry me for just one night?” is one of many popular pickup lines. But it’s a lot more than just humorous. If you work in the advertising industry, this line is more likely to make you cry your eyes out […]
Why I Ditched the Cannes Ad Fest and Headed West This Year
Featured on Forbes Magazine — Read the published Forbes article — Usually around this time of year, I would find myself on the Croisette at the Cannes Lions International Festival of Creativity. Soaking up both sun and shortlists, attending a seminar or two, discussing where ad agencies get it all wrong and clients got it half right, […]
