The Organized Feedback Framework
Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article on 4A’s — — Read the published article from the Association of National Advertisers– All relationships flourish on feedback. All relationships require input […]
Save Your Agency-Client Relationships from Drowning in the Pandemic Sea
Featured on 4A’s and ANA: How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will […]
Save Your Agency-Client Relationships from Drowning in the Pandemic Sea
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will look back and, without a […]
EvaluationDeliver™ Online Evaluation Dashboard
Request more information on the module within our agency performance solution, EvaluationDeliver™ that provides customized, simplified, and speedy access to client/agency performance evaluation results: Advertisers conduct regular evaluations of their relationships with partner agencies, inviting both client and agency teams to provide thoughtful, productive feedback through scores and verbatim comments. This survey process creates significant […]
Performance action planning
Request a white paper on how to turn client/agency performance evaluation results into actionable insight and improvements: Client/agency performance evaluation programs have been in existence for a while. Brand advertisers and agencies understand the value of providing and receiving timely input about the health of their relationship, so the work continuously improves and the relationship […]
What Makes a Great Client
Our visual: illustrates simple guidance to brand advertisers on how to be the best client and enable your agency partners to do outstanding work. Follow these best practices and be the client every agency wants. Download a print friendly version here
20 Effective Ways to Provide Actionable Creative Feedback
Our visual: lists out top practices and vetted strategies for delivering actionable creative feedback to agencies and marketers alike. Inspired by our client experience working with the largest worldwide advertisers in the world. To request a complimentary electronic copy of any above visuals, please contact [email protected]
Clients and Agencies Alike Deserve Better Partnership Practices
Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — Read the published CampaignUS article — In the age of constant “mania,” advertisers and agencies deserve better ways to collaborate and successfully partner. “We deserve […]
The CMO’s Responsibility For Managing Agency Partnerships
Featured on AdExchanger — Read the published AdExchanger article — “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves […]
Brand Advertisers Must Constantly Assess and Reflect on the Important Role They Play in Managing Their Agency Partnerships Effectively and Responsibly
CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask ourselves tough questions, reflect on what we’ve done, learn from it, and apply ourselves to improve. This is equally as true in professional settings and in our industry. If you […]
How CMOs Measure the Success of Client-Agency Relationships (ROI)
Featured on MarTech Advisors — Read the published MarTech Advisor’s article — Marketing budgets are increasingly tight and CMOs struggle to effectively measure ROI and justify investments. In today’s harsh economic climate, C-level executives are asking questions about the accountability of every dollar spent. Even industry heavyweights such as Facebook, Google, and Amazon, are introducing […]
In the Age of Constant “Mania,” Advertisers and Agencies Simply Deserve Better Ways to Collaborate and Successfully Partner
We Deserve Better! “We deserve better.” This expression has been used in recent political events. But it’s never been truer for the current state of client/agency relationships in our industry. I’ve been actively engaged in this vibrant industry, at agencies or as a client, for over 20 years. Like you, I’ve seen the good, the […]
