Is your preferred partner program painful or prosperous?
How can we build a more resilient and effective supply chain in a post-COVID and constantly disrupted marketplace? Perhaps at no other time in our history has the importance of the supply chain been so obvious in companies’ ability to operate and drive organizational growth. Yet the marketing and advertising world has long understood that […]
Volume 64 June 2022
Executive Summary – Monthly Recap As we get bombarded with news and data, it may be time for a little perspective so we can tease the events that truly matter. I noticed a few interesting trends in the past few weeks. First, the concept of “responsible advertising” is now a reality for advertisers and agencies […]
10 Best advertising quotes June 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as James Donovan (Global Audience & Addressable Media Manager, Coca-Cola), Kacy Cole (Vice-President, Marketing & E-commerce, Holland America Line), and Luis Di Como (Executive Vice President Global Media, Unilever) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short […]
When chaos calls, will your partnerships thrive or dive?
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]
10 Best Advertising Quotes April 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Ryan Reynolds (Chief Creative Officer, MNTN), Melissa Wildermuth (Global Creative Director, General Mills), and Marla Kaplowitz (President & CEO, 4A’s) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 62 March 2022
Executive Summary – Monthly Recap After COVID, the world is now struggling with another major disruptive phenomenon: Russia’s invasion of Ukraine. The world of advertising is always front and center during human tragedies, celebrating and inspiring resilience and courage. In advertising, silence is acceptance. With headlines like “XXX has surprisingly remained silent since Russia invaded […]
10 Best Advertising Quotes March 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Christopher Lawrence (Director Mass Media, ADT), Melissa Wildermuth (Global Creative Director, General Mills), and Chris Brandt (Chief Marketing Officer, Chipotle Mexican Grill) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Should advertisers still care about agency awards?
The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — — Read our article posted on 4As — Toronto-based creative company, Zulu Alpha Kilo (inspired by the NATO phonetic alphabet, if you were wondering), produced a parody video called “Awards Gone Wild,” making […]
Volume 61 February 2022
Executive Summary – Monthly Recap 2022 might be the year of records. The tech behemoth Apple became the first US company to hit $3 trillion in market value, adding its latest trillion in fewer than 17 months. With more than 2,300 exhibiting companies, including 800 startups, the Consumer Electronics Show (CES) returned home to Las […]
We don’t talk about… no no no
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online — Unless you live under a rock, by now you probably heard the most popular of the […]
10 Best Advertising Quotes February 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (CEO ANA), Andrea Mallard (Chief Marketing Officer Pinterest), and Marla Kaplowitz (President & Chief Executive Officer 4A’s) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
A glimpse at the future of advertiser-agency relationships
Current Industry Trends and Developments That Will Impact How We Partner with Agencies in Years Ahead. — Read our article posted on ANA — — Read our article posted on LBB Online — — Read our article posted on 4As — Although the concept of self-propelled mechanical vehicles has been in practice since the 18th […]
