Volume 69 March 2023

Executive Summary The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands are looking to boost their marketing via AI tools and resources. Agencies are embracing it at light speed. The technology is having (or has the potential to have) a significant […]

Volume 68 February 2023

Executive Summary 2022 was tumultuous and challenging at all levels after a series of worldwide tragedies—from the pandemic to weather disasters to Russia’s invasion of Ukraine, and the resulting inflation and high energy prices, the advertising and marketing world had plenty on its plate to address consumer concerns and keep business healthy. This is a […]

Volume 67 December 2022

Executive Summary Most analysts predict high volatility in the months to come, especially in digital advertising, and it is expected to spread across the entire advertising and marketing space. Agencies and advertisers are all dealing with a great sense of uncertainty right now. Macroeconomic concerns have been an ongoing topic of conversation, with unknown consequences […]

Volume 65 August 2022

Executive Summary – Monthly Recap The iconic Cannes Lions International Festival of Creativity is now behind us, along with a warm summer in the French Riviera. The festival left us with memorable insights about the state of our industry, as we attended in person for the first time since 2019, but with less participation. The […]

Volume 64 June 2022

Executive Summary – Monthly Recap As we get bombarded with news and data, it may be time for a little perspective so we can tease the events that truly matter. I noticed a few interesting trends in the past few weeks. First, the concept of “responsible advertising” is now a reality for advertisers and agencies […]

Volume 63 May 2022

Executive Summary – Monthly Recap Global economic challenges, including the impact of the war in Ukraine, the COVID-19 pandemic, inflation, and supply-chain disruptions, caused uncertainty and volatility in our industry. The tragic war in Ukraine continues, and beyond the horror of this human tragedy, economic fallout likely will go on for years after the conflict […]

2021 Agency reviews and roster changes

We’ve compiled a list of agency reviews and roster changes that were featured in 2021’s monthly Industry Updates.  Conveniently located in one document to use as a resource. Download a print-friendly version here

Volume 62 March 2022

Executive Summary – Monthly Recap After COVID, the world is now struggling with another major disruptive phenomenon: Russia’s invasion of Ukraine. The world of advertising is always front and center during human tragedies, celebrating and inspiring resilience and courage. In advertising, silence is acceptance. With headlines like “XXX has surprisingly remained silent since Russia invaded […]

Volume 61 February 2022

Executive Summary – Monthly Recap 2022 might be the year of records. The tech behemoth Apple became the first US company to hit $3 trillion in market value, adding its latest trillion in fewer than 17 months. With more than 2,300 exhibiting companies, including 800 startups, the Consumer Electronics Show (CES) returned home to Las […]

Full-year 2021

Executive Summary – Yearly Recap Welcome… As you spent hours locked up in an improvised home office, did you feel overwhelmed by the cacophony of industry news, yet still felt underinformed? You were not alone. We created these quick bite-sized highlights of what’s going on in our world so friends, colleagues, and clients wouldn’t have […]

Volume 60 December 2021

Executive Summary – Monthly Recap What would dapper Don Draper really think of our industry today? As we prepare to close an eventful 2021 and start a new year, it’s far from being the calm and predictable industry it once was. Will some avatar elves show up in your living room for the holidays thanks […]

Volume 58 October 2021

Executive Summary – Monthly Recap A recent commentary called “The Planet Is Angry. Are You Willing to Do Something About It?” reminded us of the importance of our individual but also collective responsibilities with environmental policies and bold commitments made by brands and their agencies to act decisively. It’s not just the environment that is […]