Should advertisers still care about agency awards?
The highly debated value of agency award shows and the question of advertiser participation. — Read our article posted on Forbes — — Read our article posted on 4As — Toronto-based creative company, Zulu Alpha Kilo (inspired by the NATO phonetic alphabet, if you were wondering), produced a parody video called “Awards Gone Wild,” making […]
Volume 61 February 2022
Executive Summary – Monthly Recap 2022 might be the year of records. The tech behemoth Apple became the first US company to hit $3 trillion in market value, adding its latest trillion in fewer than 17 months. With more than 2,300 exhibiting companies, including 800 startups, the Consumer Electronics Show (CES) returned home to Las […]
We don’t talk about… no no no
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online — Unless you live under a rock, by now you probably heard the most popular of the […]
10 Best Advertising Quotes February 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (CEO ANA), Andrea Mallard (Chief Marketing Officer Pinterest), and Marla Kaplowitz (President & Chief Executive Officer 4A’s) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
A glimpse at the future of advertiser-agency relationships
Current Industry Trends and Developments That Will Impact How We Partner with Agencies in Years Ahead. — Read our article posted on ANA — — Read our article posted on LBB Online — — Read our article posted on 4As — Although the concept of self-propelled mechanical vehicles has been in practice since the 18th […]
Bruno Gralpois of Agency Mania Solutions accepted into Forbes’ Business Council
Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders. — Download Press Release — BELLEVUE, JANUARY 25, 2022 — Bruno Gralpois, Co-Founder and Principal of cloud-based enterprise agency management solutions, Agency Mania Solutions, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide. Bruno Gralpois was vetted and […]
Are you ready for a record year of breakups and honeymoons in 2022?
Will your account be in review in 2022? Let’s look back at 2021 roster changes, what we learned from them, and what it means to you—as a client or an agency—in the year ahead. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBBonline — — Read […]
Full-year 2021
Executive Summary – Yearly Recap Welcome… As you spent hours locked up in an improvised home office, did you feel overwhelmed by the cacophony of industry news, yet still felt underinformed? You were not alone. We created these quick bite-sized highlights of what’s going on in our world so friends, colleagues, and clients wouldn’t have […]
MarPro Discusses key factors for the success of procurement (Podcast)
Featured on MarPro – The Marketing Procurement Podcast Listen to Dana Small’s interview with guest Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, where he discusses how information can be the key to marketing procurement’s success with business partners, along with being able to speak their language and keeping up with current industry trends. […]
Volume 60 December 2021
Executive Summary – Monthly Recap What would dapper Don Draper really think of our industry today? As we prepare to close an eventful 2021 and start a new year, it’s far from being the calm and predictable industry it once was. Will some avatar elves show up in your living room for the holidays thanks […]
10 Best Advertising Quotes December 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Zena Arnold (Chief Digital & Marketing Officer Kimberly Clark), Sherry Ulsh (Sr. Manager Indirect Sourcing The Hershey Company) , Manuel “Manolo” Arroyo (Global CMO The Coca-Cola Company), Keecia Scott (Sr. Director Global Procurement & Strategic Sourcing Gilead Sciences), Allyson Witherspoon […]
Stronger together: Driving value when it matters most
What did we learn from the recent ProcureCon Marketing 2021 conference? — Read our article posted on Producers & Procurers iQ — In my opening remarks at the 2021 ProcureCon Marketing conference in San Diego, CA, I jokingly noted that this event was truly special, as it unexpectedly fell on the same day as National […]
