“If My Agency Uses AI, Am I Overpaying?”
As artificial intelligence reshapes agency operations and increases productivity, advertisers must rethink compensation models and ensure they’re paying for true value—not just output. Every CMO, whether aloud or behind closed doors, has posed the same question to their marketing procurement team: Are we overpaying our agency now that AI is in play? Amid economic […]
From Turmoil to Triumph in the Trump Era
Harnessing Agency Partnerships to Drive Growth in Turbulent Times: How Brand Advertisers Can Flip Uncertainty into Opportunity “Forward-Looking Statements and Economic Risk Disclaimer: This report contains forward-looking statements that are subject to risks and uncertainties, including but not limited to macroeconomic conditions, fluctuations in consumer demand, supply chain disruptions, inflationary pressure, interest rate volatility, […]
Beyond Innovation: Transforming Partnerships for Lasting Value
Innovation is the lifeblood of the modern knowledge economy, fueling growth and shaping industries… The World Economic Forum highlights that innovation-driven productivity accounts for a staggering 50% of long-term GDP growth in both developed and emerging markets. Nowhere is this impact more pronounced than in the advertising industry, where the ability to stand out, […]
The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital
Industry leaders prepare for a transformative year of client and agency partnerships Leaders in marketing procurement gather every year at events to anticipate, explore, dissect, and debate the trends that are shaping the industry today and for years to come. The advertising industry has entered a transformative phase, its most profound in decades, as […]
