Volume 76 | May-June 2024

Industry Update Volume 76 May-June Featured Image

Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we know which trends or company announcements truly indicate where the industry is heading? How do we know which research, survey, or article is worth our time? Such topics are something […]

Agency Mania Solutions Sponsors ANA’s 2024 AFM Conference

The partnership management software company reissues support of the unique event’s mission to drive greater efficiencies, cost savings, and ROI in advertising and marketing.   ORLANDO – May 5, 2024 – Agency Mania Solutions (AMS) announced today its sponsorship and support of the 2024 Advertising Financial Management (AFM) Conference being held by the Association of National Advertisers […]

Volume 75 | March-April 2024

Industry Update v75 Featured Image

Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime example: Last year, WPP merged its creative agencies Wunderman Thompson and VMLY&R to form VML. Then WPP merged two of its largest communication agencies, Hill & Knowlton and BCW, to […]

Agency Mania Solutions Sponsors Marketing Procurement iQ’s London Conference

Partnership management software firm Agency Mania Solutions raises awareness of its growing and innovative client-agency capabilities in the European market.   LONDON – April 16, 2024 – Agency Mania Solutions (AMS) announced today its sponsorship and support of the inaugural Marketing Procurement iQ Conference, taking place today and tomorrow at London’s iconic Kia Oval. Attended by some of […]

Volume 74 | January-February 2024

Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading. “The beginning of a beautiful relationship […]

Volume 73 | October-November 2023

Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing the agency landscape and the offerings brands rely on. AI is disrupting the agency model in significant ways, and not just because of task automation or productivity gains. Agencies are […]

Volume 72 September 2023

Executive Summary “I’m a Barbie girl, in the Barbie world…” Welcome to Barbie Land! Greta Gerwig’s movie about the Mattel icon has been as much of a success in theaters as it has been in co-brand marketing. That was the topic of many conversations in our industry after such a brilliant launch. The blockbuster finished […]

Volume 71 July 2023

Executive Summary Bonjour, mes amis! The world of advertising converged on the French Riviera once again at the International Festival of Creativity near, and sometimes on, the beach of Cannes, enjoying post-COVID and celebrating la crème de la crème in advertising. The sight of old pal and global CMO Ryan Linder play a Stagwell Global-sponsored […]

Volume 66

Industry Updates Volume 66

Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]

Agency Mania Solutions sponsors ProcureCon Marketing London

Partnership Management Software firm announces its inaugural sponsorship of ProcureCon Marketing’s flagship EU conference. — Download Press Release on PR Newswire — — Download Press Release on EINPresswire — LONDON – JUNE 14, 2022 – Agency Mania Solutions (AMS) announced today its inaugural sponsorship and support of ProcureCon Marketing London Conference, held annually by the Worldwide Business […]