WHEN CHAOS CALLS, WILL YOUR PARTNERSHIPS THRIVE OR DIVE?

How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]

ARTICLE: TOGETHER, COMMITTED TO A BETTER WORLD

Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read our article offered as a complimentary resource in the World Federation of Advertisers webinar — — Read our article on 4As —                 […]

TOGETHER, COMMITTED TO A BETTER WORLD

Featured on World Federation of Advertisers: Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read our article offered as a complimentary resource in the World Federation of Advertisers webinar —                   […]

10 BEST QUOTES ABOUT INNOVATION AND CHANGE FOR MAY 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (President & Ceo ANA), Todd Newman (VP Innovation Keurig Dr Pepper), Sir Martin Sorrell (CEO S4 Capital), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

INDUSTRY UPDATE VOLUME 54

Executive Summary – Monthly Recap Cannes Lions Festival announced that it’s going 100% digital for its second straight year, indicating that the light is there but still at the end of a long, very long tunnel. Global agencies reported their 2020 financial performance and, despite single-digit revenue drop and a painful decline in organic growth […]

ARTICLE: PARTNERSHIP IN 2021 – AN INCONVENIENT TRUTH

Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: — Read the published article on 4A’s — The 2006 Oscar-winning documentary “An Inconvenient Truth” featuring former United States Vice President Al Gore reenergized the environmental movement after making a dire […]

FIVE INCONVENIENT TRUTHS ABOUT CLIENT-AGENCY PARTNERSHIPS IN 2021 AND HOW TO FIX THEM

Featured on WARC: This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships. — Read the published article on WARC — Read the quick summary: The agency industry has been shaken by the pandemic, with the associated budget cuts […]

PREDICTIONS FOR A NEW (PARTNERSHIP) WORLD ORDER

Featured on ANA Marketing Maestros: Additional disruption?  Greater turmoil?  Further transformation?  What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — Apparently, you cannot be late if you arrive early. This lapalissade, inspired by the French nobleman Jacques de La Palice (1470 – 1525) known for […]

ARTICLE: PREDICTIONS FOR A NEW (PARTNERSHIP) WORLD ORDER

Additional disruption?  Greater turmoil?  Further transformation?  What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros — Apparently, you cannot be late if you arrive early. This lapalissade, inspired by the French nobleman Jacques de La Palice (1470 – 1525) known for his truisms, captures our insatiable […]

IN THE NEWS: SAVE YOUR AGENCY-CLIENT RELATIONSHIPS FROM DROWNING IN THE PANDEMIC SEA

Featured on 4A’s and ANA: How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will […]

ARTICLE: SAVE YOUR AGENCY-CLIENT RELATIONSHIPS FROM DROWNING IN THE PANDEMIC SEA

How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s — — Read the published article on ANA — The recent health crisis tested every business, every individual, and every relationship in some way. We will look back and, without a […]