How to be the best client possible to your agency partner (Checklist)
Request a checklist to assist you in being a top-notch client to your agency: By using our checklist, clients will learn to be the most effective in the way they engage and collaborate with agency partners. Are you the type of client that your agency wants to retain and grow? Does your agency want to […]
Partnering for success
Our visual: showcases the 10 essential ingredients to PARTNERING for success. We breakdown what we’ve learned over decades about top-performing partnerships and how to achieve long-term success. Download a print-friendly version here Find the accompanying article here
What the Golden Globe Awards Taught Us About Business Partnerships, Collaboration, and Loyalty
Golden Globe Partnership Lessons: The 77th Golden Globe Awards was broadcast on Sunday January 5th. This major entertainment event is a great way to celebrate the magic of film and television with the “who’s who” of Hollywood, from actors to producers, advertisers and agencies. The Hollywood Foreign Press Association honored the best in film and […]
How Brands Prioritize Getting Better Work and More Value From Their Agencies at Every Stage of Their Fiscal Calendar
The Ultimate Payoff: Investing in your agency relationships is a payoff, not a tradeoff. Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources, and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and […]
Clients and Agencies Alike Deserve Better Partnership Practices
Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — Read the published CampaignUS article — In the age of constant “mania,” advertisers and agencies deserve better ways to collaborate and successfully partner. “We deserve […]
Martech Podcast Interview
Featured on MarTech Podcast: Choosing the Right Marketing Agency. — Watch the MarTech Podcast — Bruno Gralpois chats with Benjamin Shapiro about how to identify the right agency partnership and how technology can aid in this process on the MarTech Podcast. Part 1 Bruno’s Background – (02:17) I have been in the marketing space for […]
Use the Value Index to Show ROI
Featured on MarTech Advisors: Rethinking Agency Performance: Use the value index to show ROI. — Read the published MarTech Advisor’s article — It’s time to start rethinking how we measure agency performance and evaluate the health of those critical partnerships. Imagine the possibilities from a more effective use of agency talent: improved performance and substantial ROI gains. […]
Brand Advertisers Must Constantly Assess and Reflect on the Important Role They Play in Managing Their Agency Partnerships Effectively and Responsibly
CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask ourselves tough questions, reflect on what we’ve done, learn from it, and apply ourselves to improve. This is equally as true in professional settings and in our industry. If you […]
In the Age of Constant “Mania,” Advertisers and Agencies Simply Deserve Better Ways to Collaborate and Successfully Partner
We Deserve Better! “We deserve better.” This expression has been used in recent political events. But it’s never been truer for the current state of client/agency relationships in our industry. I’ve been actively engaged in this vibrant industry, at agencies or as a client, for over 20 years. Like you, I’ve seen the good, the […]
Accountability in Agency-Client Relationships is a Two-Way Street
Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]
The Uneasy Truth About Being a Client and What It Means to Build Lasting Partnerships in Today’s Cut-Throat Environment
Client Agency Relationships: Confessions of an Ex-Client: I’d like to confess. Actually, I have multiple confessions to make. Four to be precise. No worries. This is not a remake of “Confessions of a Dangerous Mind” (2002), so they won’t keep you up at night. But if you’ve ever been a client, you too would have […]
Agency Mania Solutions to Join Keynote Panel at MDC’s Global Partners Summit
Co-Founder Bruno Gralpois to Address Agency Partnerships at International Event: SEATTLE – May 17, 2018 – MDC Partners has selected Bruno Gralpois, co-founder and principal of Agency Mania Solutions, to participate in MDC’s Global Partners Summit, May 17 in Nashville. Gralpois will join other industry leaders and brand advertisers in a discussion exploring modern collaborative […]
