Agency Mania Solutions Partners with Comvergence to Share Marketing Industry Insight
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Agency Mania Solutions partners with COMvergence to share marketing industry insight Partnership gives Agency Mania Solutions clients access to powerful guidance, information on industry trends SEATTLE – Jan. 16, 2017 – Agency Mania Solutions today announced a partnership with independent marketing research firm COMvergence to improve the sharing of marketing and communications industry research and […]
Top 10 Best Practices Successful Companies and Their Marketing Organizations are Putting Into Practice
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Download a print-friendly version here Successful companies and their marketing organizations are putting into practice Articulate strategy to strengthen the company’s agency model Do you have the right agency strategy/model in place to support your marketing goals? Is the agency model and entire roster aligned to your organizational requirements? Is it structured to take you […]
How the Winner of the Mobile Grand Prix Cannes Lions Signals the Supremacy of Content and the Slow Death of Traditional Advertising
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Download a print-friendly version here This Piece of Cardboard Will Take You Halfway Around the World Advertising is dead, long live branded content! Advertising was king. A new monarch is now succeeding it to the marketing throne: branded content. For the history aficionados, the original phrase (“The King is Dead, Long Live the King!”) was […]
How Can Advertisers Successfully Overcome the Inherent Complexity of Today’s Marketing Operations and Streamline Partnership Efforts With Their Agencies?
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Download a print-friendly version here Discover five effective ways to overcome your company’s Cost of Complexity (COC). Simplicity is the ultimate sophistication. That’s what Leonardo da Vinci believed, and I do too. However, marketing has never been more complex: advanced programmatic buying, social media engineering, behavioral targeting, attribution and purchase propensity models, mobile programming, complex […]