Brand Advertisers Must Constantly Assess and Reflect on the Important Role They Play in Managing Their Agency Partnerships Effectively and Responsibly
CMOs: What Should You Ask Yourself and Your Organization? Self-reflection is an important part of personal development. We can’t grow and mature until we ask ourselves tough questions, reflect on what we’ve done, learn from it, and apply ourselves to improve. This is equally as true in professional settings and in our industry. If you […]
In the Age of Constant “Mania,” Advertisers and Agencies Simply Deserve Better Ways to Collaborate and Successfully Partner
We Deserve Better! “We deserve better.” This expression has been used in recent political events. But it’s never been truer for the current state of client/agency relationships in our industry. I’ve been actively engaged in this vibrant industry, at agencies or as a client, for over 20 years. Like you, I’ve seen the good, the […]
Accountability in Agency-Client Relationships is a Two-Way Street
Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]
Predicting a New Era of Energized Partnerships, Fierce Growth, Drastic Changes, and New Ways for Clients and Their Agencies to Collaborate
Advertisers and Agencies: Are You Ready For 2020? FORGET ABOUT 2019 PREDICTIONS. The year 2020 is glowing on the horizon, fueled by opportunities, innovation, transformative forces, and yes, the fear of the unknown. There have been many attempts to get a glimpse into the future and predict what 2020 would look like for the marketing […]
Chaos or Creation? That Depends on Your Partnership
Featured on CampaignUS: Find out what Bruno Gralpois has to say about the future of the advertising industry. — Read the published CampaignUS article — The relationships between brands and their agencies are bordering on chaos. A fierce debate is raging on about what the ideal client/agency partnership looks like. Advertisers are asking for more […]
The Uneasy Truth About Being a Client and What It Means to Build Lasting Partnerships in Today’s Cut-Throat Environment
Client Agency Relationships: Confessions of an Ex-Client: I’d like to confess. Actually, I have multiple confessions to make. Four to be precise. No worries. This is not a remake of “Confessions of a Dangerous Mind” (2002), so they won’t keep you up at night. But if you’ve ever been a client, you too would have […]
Agency Mania Solutions to Join Keynote Panel at MDC’s Global Partners Summit
Co-Founder Bruno Gralpois to Address Agency Partnerships at International Event: SEATTLE – May 17, 2018 – MDC Partners has selected Bruno Gralpois, co-founder and principal of Agency Mania Solutions, to participate in MDC’s Global Partners Summit, May 17 in Nashville. Gralpois will join other industry leaders and brand advertisers in a discussion exploring modern collaborative […]
Five Steps to a Great Creative Brief
Featured on the ANA: Five things marketers can do to produce a better creative brief. — Read the published ANA article — In advertising, it can be argued that the smoothest path to great creative work begins with an equally great creative brief. But the process of delivering an effective brief is no easy task, […]
2018 Advertiser/Agency Predictions and Major Trends
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
A Step-by-Step Approach to Conducting Agency Quarterly Business Reviews That Strengthen the Work and Improve Collaboration
Download a print-friendly version here How to Swim Through Highly Effective Agency QBRs Without Drowning Anyone on the client or the agency side will remember their first QBR (Quarterly Business Review). Unless you are adequately prepared, it feels a bit like getting ready to jump in a pool without knowing how deep the water is […]
Agency Mania Solutions Partners with Comvergence to Share Marketing Industry Insight
Agency Mania Solutions partners with COMvergence to share marketing industry insight Partnership gives Agency Mania Solutions clients access to powerful guidance, information on industry trends SEATTLE – Jan. 16, 2017 – Agency Mania Solutions today announced a partnership with independent marketing research firm COMvergence to improve the sharing of marketing and communications industry research and […]
Top 10 Best Practices Successful Companies and Their Marketing Organizations are Putting Into Practice
Download a print-friendly version here Successful companies and their marketing organizations are putting into practice Articulate strategy to strengthen the company’s agency model Do you have the right agency strategy/model in place to support your marketing goals? Is the agency model and entire roster aligned to your organizational requirements? Is it structured to take you […]