Make the Logo Bigger!

20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.

Working Your Non-Working Too Hard

Evolving how marketing executives think about managing their marketing budgets and driving fiscal accountability. Brought to you by Bruno Gralpois of Agency Mania Solutions. 

Less is More, More is Less

  How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. Brought to you by Bruno Gralpois of Agency Mania Solutions.

What do Great CMOs Have in Common?

Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value   The advertising industry is known for its vast number of glowing award ceremonies that celebrate agency and advertiser talent alike, […]

Common Mistakes Advertisers Make With Their Agencies and What to do About It

20 Proven Ways to Drive Your Agency Crazy In “Love Is Dead,” I highlighted proven best practices that set apart highly successful relationships from failed ones, based on the hundreds of relationship and performance evaluations we conducted. Similarly, a number of client behaviors guarantee you will fail your agency every time. Those who believe that […]

Managing (Agency) Mania

Featured on AdWeek: — Read AdWeek’s published article — If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called the Internet that you might want to know about. Of course, there’s a big difference between just saying that the old setup is shot […]

What Will You Get Your Agency for the Holidays? The Gift of Stronger Partnerships

Download a print-friendly version here Thinking outside the gift box… The holidays, a time of both deep reflection and high festivities, are right around the corner. We pause near the end of each year to celebrate those around us, those we love and depend on, and to acknowledge their importance in our lives. In business, […]

What Great Clients do to Turn Their Agencies Into Powerful Growth Engines

What Will Make You a Kick-Ass Client Are you the kind of client that agencies desperately want to acquire and retain? Do you know what it takes to be a great client? In “Think Different,” I emphasized the unique qualities industry leaders like Apple exhibit with their agencies to get outstanding work. In “How Clients […]