Volume 70 June 2023
Executive Summary Busy. The advertising industry has been very busy redefining its value as a force of growth and responsible change. New agencies and offerings are emerging daily, many are restructuring, reorganizing to adapt to new capabilities fueled by MarTech and AI, two still burning topics for advertisers and agencies alike. These trends are impacting […]
Volume 69 March 2023
Executive Summary The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands are looking to boost their marketing via AI tools and resources. Agencies are embracing it at light speed. The technology is having (or has the potential to have) a significant […]
Volume 68 February 2023
Executive Summary 2022 was tumultuous and challenging at all levels after a series of worldwide tragedies—from the pandemic to weather disasters to Russia’s invasion of Ukraine, and the resulting inflation and high energy prices, the advertising and marketing world had plenty on its plate to address consumer concerns and keep business healthy. This is a […]
