Volume 81 | March-April 2025
Executive Summary Like everyone else in the advertising industry who was watching the Super Bowl, you were probably wondering: Who will win the USA Today Ad Meter? We all did. February is always about the Super Bowl and its remarkable display of advertising brilliance. Per Fox, Super Bowl LIX set a viewership record with an […]
Volume 80 | January-February 2025
Executive Summary Hello, 2025! The race is underway. In the US, the newly elected president declared a new “golden age” across the board, including the nation’s economy. “Sorry, Mad Men. The Ad Revolution Is Here.” was the headline of a Wall Street Journal article announcing the merger of advertising giants Omnicom Group and Interpublic Group […]
Volume 79 | November-December 2024
Executive Summary Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor and supply chain issues continue to cause economic uncertainty and volatility. That is how most holding companies start conversations about their earnings and financial performance. It’s not just a […]
Volume 78 | September-October 2024
Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in 2024, with US advertising estimated to grow by 11.4%, according to experts. New agencies are launching. Existing agencies are streamlining, reorganizing, and simplifying how they work and engage with clients. […]
Volume 77 | July-August 2024
Executive Summary An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who are trying to make sense of the cacophony of news in the advertising industry. What’s real and what’s hype? OpenAI, Google, Microsoft, Adobe, and now Apple are introducing AI solutions […]
Volume 76 | May-June 2024
Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we know which trends or company announcements truly indicate where the industry is heading? How do we know which research, survey, or article is worth our time? Such topics are something […]
Volume 75 | March-April 2024
Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime example: Last year, WPP merged its creative agencies Wunderman Thompson and VMLY&R to form VML. Then WPP merged two of its largest communication agencies, Hill & Knowlton and BCW, to […]
Volume 74 | January-February 2024
Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading. “The beginning of a beautiful relationship […]
Volume 73 | October-November 2023
Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing the agency landscape and the offerings brands rely on. AI is disrupting the agency model in significant ways, and not just because of task automation or productivity gains. Agencies are […]
Volume 72 September 2023
Executive Summary “I’m a Barbie girl, in the Barbie world…” Welcome to Barbie Land! Greta Gerwig’s movie about the Mattel icon has been as much of a success in theaters as it has been in co-brand marketing. That was the topic of many conversations in our industry after such a brilliant launch. The blockbuster finished […]
Volume 71 July 2023
Executive Summary Bonjour, mes amis! The world of advertising converged on the French Riviera once again at the International Festival of Creativity near, and sometimes on, the beach of Cannes, enjoying post-COVID and celebrating la crème de la crème in advertising. The sight of old pal and global CMO Ryan Linder play a Stagwell Global-sponsored […]
Volume 70 June 2023
Executive Summary Busy. The advertising industry has been very busy redefining its value as a force of growth and responsible change. New agencies and offerings are emerging daily, many are restructuring, reorganizing to adapt to new capabilities fueled by MarTech and AI, two still burning topics for advertisers and agencies alike. These trends are impacting […]
