VIDEO: DELL CASE STUDY
Watch this Dell Case Study video showing how Dell used EvaluationDeliver™ and TrainingDeliver™ to deliver top performance from its agencies through improved collaboration, innovation, creativity, and executional excellence. Brought to you by Agency Mania Solutions. — Request a copy of the case study here —
Gilead Science’s Integrated Platform
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
ARTICLE: EMPLOYEE SPOTLIGHT (SHARON EVANS)
Sharon Evans, Director of eLearning: At AMS, our company culture is fueled by the passion and dedication of our employees. Our collective staff have a unique blend of experience from the client and agency side, and our software is powered by highly-innovative and leading talent from Seattle, one of the top-ranked tech cities in the country, […]
ARTICLE: HOW ADVERTISERS CAN LEARN FROM DEBACLES LIKE SAMSUNG’S RECENT AGENCY PARTNERSHIP AUDIT
Lessons Learned from the Samsung Debacle: In the age of transparency and accountability, advertisers can learn from debacles like Samsung’s recent agency partnership audit. The marketing industry is still in shock, following the announcement that Samsung Electronics Co.’s presumed audit of its agency practices and operations led to various layoffs and the departure of top […]
EvaluationDeliver™: Dell
This Performance Evaluation Program enables Dell to enhance the perceived value and overall quality of the input provided by agencies and client teams.
ARTICLE: CMOs HIGHLIGHT EXTREMELY FRUSTRATING PROBLEMS AS REASON FOR ENDING A RELATIONSHIP
The Breakup Letter: Studies show more than 85 percent of American adults have experienced a breakup at least once in their lifetime. Nothing like uncertainty – as we are now experiencing with the health crisis – to yield greater tension and doubts in our personal and professional lives. Nothing like heightened budget pressure and higher […]
ARTICLE: DISCOVER HOW BRAND ADVERTISERS CAN ENSURE THE EFFECTIVE USE OF BUDGETS AND TALENT WITH AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIPS
How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In the 1994 American […]
ARTICLE: 2018 ADVERTISER/AGENCY PREDICTIONS AND MAJOR TRENDS
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
ARTICLE: FIVE REALISTIC WAYS TO EARN TRUST IN CLIENT/AGENCY RELATIONSHIPS
Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]
ARTICLE: WILL YOU CONDUCT AN AGENCY REVIEW THIS YEAR?
Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? A recent article by the Wall Street Journal quoted data from research firm Advertiser Perceptions that 58% of […]
ARTICLE: HOW MADISON AVENUE GOT THE FLU, AND WHAT BRAND ADVERTISERS SHOULD DO ABOUT IT
Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]
VIDEO: HOW TO HANDLE THE HEAT OF AGENCY TRANSITIONS
How to conduct an effective, smooth and expedient agency transition …without getting burned in the process.
