What the Golden Globe Awards Taught Us About Business Partnerships, Collaboration, and Loyalty
Golden Globe Partnership Lessons: The 77th Golden Globe Awards was broadcast on Sunday January 5th. This major entertainment event is a great way to celebrate the magic of film and television with the “who’s who” of Hollywood, from actors to producers, advertisers and agencies. The Hollywood Foreign Press Association honored the best in film and […]
Guide: Secure Funding
Request a guide on how to successfully secure funding for your agency management software solutions: Software solutions dedicated to better managing agency activities are increasingly common as brand advertisers look for more systematic and automated ways to enable and foster these important partnerships, anywhere from roster, scope, briefing, and training to performance management. Although where […]
It’s Time for Advertisers to Reconsider the Legacy Agency Relationship
Featured on The Marketing Dive: Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands. — Read the published Marketing Dive article — Many stories in the past few years have highlighted long-term relationships between clients and agencies ending abruptly, such as big brands including Land O’Lakes, […]
To Increase Agency-Client Trust, Align on Incentives
Featured on Ignition Consulting Group: — Read the published Ignition article — The level of mutual trust between agencies and their clients is at an all-time low. There are many culprits, some historical and perennial, some temporary and episodic. The current debate over media “transparency” is a manifestation of the erosion of trust in agency-client […]
Five Realistic Ways to Earn Trust in Client/Agency Relationships
Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]
