Executive Summary
Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor and supply chain issues continue to cause economic uncertainty and volatility.
That is how most holding companies start conversations about their earnings and financial performance. It’s not just a disclaimer for investors. This is the reality of our economic environment, and it is a source of concern and, well, maybe it should be just that. We are getting ready to wrap up an insanely volatile 2024. And 2025 might be full of surprises as well. The US presidential election is now behind us and an abundance of opportunities lies ahead, or at least optimism. Validating this feeling are economic projections, spending levels of large brand advertisers, excitement about AI, and the overall health of the advertising sector.
It’s up to us to some extent. François Guizot, a prominent French political figure and historian in the era before the Revolution of 1848, said it best: “The world belongs to optimists. Pessimists are only spectators.”
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 6
Financials…………………………. page 8
Agency Reviews and Roster Changes……………… page 11
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Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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