Relationship Capital
ANA Final Say By Bruno Gralpois As we celebrate the ANA’s 100th Anniversary and its vibrant history of advertising, it’s a good time to reflect on our vast and ever-growing arsenal of weapons of mass persuasion and ask ourselves: What clever combination of stones may we have left unturned? Following years of economic progress driven […]
Why I Ditched the Cannes Ad Fest and Headed West This Year
Featured on Forbes Magazine — Read the published Forbes article — Usually around this time of year, I would find myself on the Croisette at the Cannes Lions International Festival of Creativity. Soaking up both sun and shortlists, attending a seminar or two, discussing where ad agencies get it all wrong and clients got it half right, […]
Managing (Agency) Mania
Featured on AdWeek: — Read AdWeek’s published article — If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called the Internet that you might want to know about. Of course, there’s a big difference between just saying that the old setup is shot […]
ARTICLE: AGENCY PARTNERS HELP DRIVE STRONG BUSINESS PERFORMANCE
Agency Partners Help Drive Strong Business Performance How many hats do you wear? If you are a CMO, you’re probably wearing at least half a dozen: brand strategist, marcom integrator, data tsar, growth officer, social master, mobile advocate—and the list goes on. Perhaps one of the most important roles played by today’s CMO is talent […]
ARTICLE: WHAT WILL YOU GET YOUR AGENCY FOR THE HOLIDAYS? THE GIFT OF STRONGER PARTNERSHIPS
Download a print-friendly version here Thinking outside the gift box… The holidays, a time of both deep reflection and high festivities, are right around the corner. We pause near the end of each year to celebrate those around us, those we love and depend on, and to acknowledge their importance in our lives. In business, […]
ARTICLE: HOW TO IMPROVE CLIENT/AGENCY EVALUATIONS AND ACHIEVE GREATER ACCOUNTABILITY
The 8 Critical Obstacles: Traditional ways of conducting agency evaluations are no longer working. Old-fashioned evaluations are no longer providing clients and agencies the insight needed to manage their partnership effectively. To move towards 100% mutual accountability, these partnerships demand better data, greater insight and more actionable information that can enhance their work relationship. Here’s […]
