Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. —Read the published article by Producers &
Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article
Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: —
Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros —
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s —
Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is
Turning Agencies Into Growth Agents: GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all
Partnership for Success…. and Survival. In this increasingly complex, interconnected, demanding world we live in, if there is one certainty, it is the following: no
A SEA of Change is Coming: A sea of change is coming. Actually, it’s more like a storm. The economic climate is likely to remain
The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect
The Domino Effect: Bracing for Impact In 2009, at the “The World in Domino – The Show with the Flow” event held in Leeuwarden, Netherlands,
Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension,
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