Aligning your roster to model
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on
An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it. — Read our article posted on
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA
The modern techniques and best practices brand advertisers should adopt to successfully negotiate with agencies. — Read our article featured on Little Black Book —
What did we learn from the recent ANA Agency Financial Management conference? — Read our article featured on Producers & Procurers iQ — — Read
Should your agencies be as committed as you are to net-zero carbon emissions, diversity and inclusion, and other ways to better the world? — Read
Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. —Read the published article by Producers &
Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships: — Read the published article
Raising awareness of the increased tension in client/agency relationships amid COVID – The case for why 2021 will be the year of renewed partnerships: —
Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros —
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s —
Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is
Turning Agencies Into Growth Agents: GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all