Additional disruption? Greater turmoil? Further transformation? What radical changes should advertisers expect in a post-COVID world? — Read the published article on ANA Maestros —
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis: — Read the published article on 4A’s —
Stop Wasting Your Time: — Read the published article on 4A’s — — Read the published article on ANA — Knock, knock. The future is
Turning Agencies Into Growth Agents: GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all
Partnership for Success…. and Survival. In this increasingly complex, interconnected, demanding world we live in, if there is one certainty, it is the following: no
A SEA of Change is Coming: A sea of change is coming. Actually, it’s more like a storm. The economic climate is likely to remain
The Investment Dilemma: It often costs a penny to save $100 dollars. That’s right. By cost, I mean “investment.” As with any investment, you expect
The Domino Effect: Bracing for Impact In 2009, at the “The World in Domino – The Show with the Flow” event held in Leeuwarden, Netherlands,
Successfully Managing Agency Partnerships in Tumultuous Times: In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension,
Expertise Deciphered: Have you noticed? Everyone is an expert these days. Whether it is on the news, published as an opinion piece or broadcast on
The Right KPIs to Manage Agency Partners: When the concept of dashboards was introduced, it mostly served to protect vehicle occupants from debris thrown or
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide
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