Resource Center: Industry Updates

Industry Update Volume 50

Executive Summary – Monthly Recap Summer is over, yet it didn’t feel like your typical summer. Winter won’t be a typical winter either with the

Industry Update Volume 49

Executive Summary – Monthly Recap The ad industry is up and down. Mostly down, if you read the headlines of major industry publications. Unless you

Industry Update Volume 48

Executive Summary – Monthly Recap “Mask up, people!” The COVID-19 phenomenon not only altered our perspective, our way of working, how we attend events, and

Industry Update Volume 47

Executive Summary – Monthly Recap “Crisis? What Crisis?” was the sarcastic title of a recent Media Insider post. When it rains, it pours, the saying

Industry Update Volume 46

Executive Summary – Monthly Recap 2020 is not yet over but without a doubt, will be remembered as a year of humility, sacrifice, creativity, and

Industry Update Volume 45

Executive Summary—Monthly Recap: The Coronavirus (COVID-19) pandemic changed our lives, not only temporarily, but in some profound ways. This is an unprecedented event that our

Industry Update Volume 44

Executive Summary—Monthly Recap: The headlines were initially centered around the impact on the advertising industry of the “Cookie Apocalypse” or “Cookie-pocalypse” as some call it.

Industry Update Volume 43

Executive Summary – Monthly Recap: Super Bowl 2020 was another great display of the industry’s strength and focus with a sold-out inventory. There were complaints

Industry Update Volume 42

Executive Summary – Monthly Recap: Buzzwords in 2019 were “Brandformance”, “Storyliving”, “Snackable,” and “Hyper-relevant/targeting.” So 2020 is supposed to bring a bit of maturity to

Industry Update Volume 41

Executive Summary – Monthly Recap: The advertising industry is now on our constant state of turmoil it appears. Brand advertisers, publishers, agencies and service providers

Industry Update Volume 40

Executive Summary – Monthly Recap Growth, growth, growth. This is at the center of every major event in the advertising industry. Brand advertisers are laser-focused

Industry Update Volume 39

Executive Summary – Monthly Recap What a summer it has been… Facebook was fined $5 billion as part of its privacy settlement approved by the