Executive Summary – Monthly Recap
After COVID, the world is now struggling with another major disruptive phenomenon: Russia’s invasion of Ukraine. The world of advertising is always front and center during human tragedies, celebrating and inspiring resilience and courage.
In advertising, silence is acceptance. With headlines like “XXX has surprisingly remained silent since Russia invaded Ukraine,” advertisers are feeling pressure to take a stand. Gone are the years when brands could look the other way and not engage. Consumers demand more, and some basic activism is now a reality across a wide range of environmental, political, and economic issues.
The world of advertising once again answered the call, stood up together condemning Russia’s decision and, like WPP and Accenture, many discontinued operating in Russia altogether, following all sanctions imposed by the US and the broader international community. The ANA also urged members to support sanctions imposed by the US against Russia. Google, Microsoft, Twitter, and other tech ad giants suspended selling online advertising in Russia. Our hearts go out to the people of Ukraine in their fight for freedom.
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Newsworthy Reports and Recent Developments
At AMS, we approach the agency management discipline as four distinct but complementary practice areas – Talent, Work and Performance, Financials, and Agency Reviews and Roster Changes – which is how we categorize the following developments.
Table of Contents
Talent……………. page 2
Work and Performance………………… page 5
Article……………………page 4 and 6
Financials…………………………. page 7
Agency Reviews and Roster Changes……………… page 10
Disclaimer: The AMS Monthly Industry Update is a summary and analysis of newsworthy agency/client developments picked up in recent trade-related publications and news media.
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