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Industry Update volume 86

Volume 86 | January-February 2026

Executive Summary Welcome to an exciting 2026. If the past few years taught us anything, it’s this: In our industry, change isn’t a season—it’s the...

Volume 85 | November-December 2025

Executive Summary If one song could capture the mood, momentum, chaos, and electric possibility of advertising as we charge into 2026, it would be Kelly...

Volume 84 | September-October 2025

Executive Summary AI is rewriting marketing’s talent equation. Large agencies, ad-tech firms, and platforms are automating routine work to unlock strategic creativity and, in the...

Drowning in Data, Starving for Insight

Leaders don’t want more dashboards; they want proof that marketing spend drives revenue and profit. 65% of CEOs don’t trust their CMOs.[1] And they’re right...

Benchmarking, Reinvented

From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close...