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Industry Update Volume 89 July - August 2026

Volume 89 | July-August 2026

Executive Summary The past few months have reinforced a structural shift that we identified in prior Industry Updates: AI, consolidation, data ownership, and accountability are...

Volume 88 | May – June 2026

Executive Summary Talent remains the lifeblood of the advertising industry, yet it has never faced a more pivotal moment. AI is rewriting workflows, automation is...

Volume 87 | March – April 2026

Executive Summary The world feels unsteady. Tensions high across continents, alliances shifting, certainty fading. And while headlines capture global unrest, something transformative is also happening...

ScopeDeliver™: Bayer

To meet its marketing objectives, Bayer Crop Science needed to streamline highly complex operations and ensure the efficient use of agency resources—both staffing and financial.

Industry Update volume 86

Volume 86 | January-February 2026

Executive Summary Welcome to an exciting 2026. If the past few years taught us anything, it’s this: In our industry, change isn’t a season—it’s the...

Volume 85 | November-December 2025

Executive Summary If one song could capture the mood, momentum, chaos, and electric possibility of advertising as we charge into 2026, it would be Kelly...