Volume 74 | January-February 2024

Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading. “The beginning of a beautiful relationship […]

10 Best Advertising Quotes February 2024

Discover February’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Tom Denford (ID Comms Group), Alyson Griffin (State Farm), Mark Read (WPP), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Volume 73 | October-November 2023

Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing the agency landscape and the offerings brands rely on. AI is disrupting the agency model in significant ways, and not just because of task automation or productivity gains. Agencies are […]

Volume 72 September 2023

Executive Summary “I’m a Barbie girl, in the Barbie world…” Welcome to Barbie Land! Greta Gerwig’s movie about the Mattel icon has been as much of a success in theaters as it has been in co-brand marketing. That was the topic of many conversations in our industry after such a brilliant launch. The blockbuster finished […]

Volume 71 July 2023

Executive Summary Bonjour, mes amis! The world of advertising converged on the French Riviera once again at the International Festival of Creativity near, and sometimes on, the beach of Cannes, enjoying post-COVID and celebrating la crème de la crème in advertising. The sight of old pal and global CMO Ryan Linder play a Stagwell Global-sponsored […]

10 Best Advertising Quotes July 2023

Discover 10 inspiring quotes about the state of advertising from industry thought-leaders such as Tor Myhren (Apple), Drew Panayiotou (Pfizer), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

10 Best Advertising Quotes May 2023

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Jon Moeller (P&G), Jon Wren (Omnicom Group), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Video Explainer: The Strength of Agency Holding Companies

Learn how the exceptional financial and operational progress of Agency Holding Companies (WPP, Omnicom, Publicis, IPG) will impact brand advertisers in the future. After a careful review of the earnings reports of these global leaders in advertising and communication, we compiled a few key takeaways about their 2022 performance and, more importantly, what it means […]

10 Best Advertising Quotes March 2023

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as James Quincey (The Coca-Cola Company), Mark Read (WPP), Wesley ter Haar (MediaMonks), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

We don’t talk about… no no no

Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online —  Unless you live under a rock, by now you probably heard the most popular of the […]

Guest interview with Bruno Gralpois

Featured on SuperbCrew Editorial: Below is our recent interview with Bruno Gralpois, the co-founder of Agency Mania Solutions, a premier service and technology firm specializing in helping companies realize the transformational value of managed partnerships. — Read the published SuperbCrew interview — Bruno is the author of best-seller “Agency Mania,”  the former chair of the Association […]

10 Best Advertising Quotes of February 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Raja Rajamannar (CMO Mastercard), Barry Byrne (Global Head of Marketing adidas),  and Bruno Cardinali (CMO Popeyes Louisiana Kitchen), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.