Volume 79 | November-December 2024

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Executive Summary Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor and supply chain issues continue to cause economic uncertainty and volatility. That is how most holding companies start conversations about their earnings and financial performance. It’s not just a […]

10 Best Advertising Quotes | November-December 2024

Top 10 Advertising Quotes Video Cover

Discover November-December’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Marian Lee (Netflix), Danny Robinson (The Martin Agency), Diana Haussling (Colgate-Palmolive), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Volume 78 | September-October 2024

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Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in 2024, with US advertising estimated to grow by 11.4%, according to experts. New agencies are launching. Existing agencies are streamlining, reorganizing, and simplifying how they work and engage with clients. […]

10 Best Advertising Quotes | September-October 2024

Sept_Oct Best Advertising Quotes Cover

Discover September-October’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Linda Boff (Said Differently), Lianne Sinclair (AT&T), Linda Bethea (Danone US), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Breaking Silos: The Key to Effective Cross-Agency Teamwork

Agency Mania Solutions Featured Graphic Breaking Silos

How Brand Advertisers Can Foster Collaboration, Enhance Communication, and Drive Collective Success!   The largest brands in the world rely on a web of agencies across several advertising and marketing disciplines. Some brands have dozens, even hundreds, of agency partners working on their behalf. The ability of their agencies to seamlessly collaborate and work together […]

Discovering Pearls: How To Find The Perfect Agency Partner

Agency Mania Solutions Pearl social graphic

A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal agency partnership can be similarly hard to find—but very rewarding.   The chances of finding a natural pearl in an oyster are very low. It is estimated that one in […]

Volume 77 | July-August 2024

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Executive Summary An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who are trying to make sense of the cacophony of news in the advertising industry. What’s real and what’s hype? OpenAI, Google, Microsoft, Adobe, and now Apple are introducing AI solutions […]

10 Best Advertising Quotes | July-August 2024

August Quote Video Cover

Discover July-August’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Arthur Sadoun (Publicis Groupe), Sharon Otterman (Macy’s), Kellyn Smith Kenny (AT&T), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Agency Mania Solutions Launches AI Sentiment Analysis in EvaluationDeliver™

Bellevue – July 15, 2024 – Agency Mania Solutions (AMS) proudly announces the latest innovation in its performance evaluation solution: EvaluationDeliver: AI Sentiment Analysis. Leveraging cutting-edge artificial intelligence technology, AI Sentiment Analysis accelerates and enhances the assessment of client–agency relationships. It offers brands a more insightful and effective evaluation process, which is otherwise challenging to secure […]

Unlocking Efficiency: 4 Steps to Powerful Agency Management and How to Handle Roadblocks

Unlocking Efficiency Article

Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value.    “Do more with less” has become a corporate mantra for most brand advertisers and the agency ecosystem that brands rely on […]

Volume 76 | May-June 2024

Industry Update Volume 76 May-June Featured Image

Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we know which trends or company announcements truly indicate where the industry is heading? How do we know which research, survey, or article is worth our time? Such topics are something […]